Articles by: Samantha O'Neill
a fashion journalist based in London. She is editor of Chiconomise, and has a passion for all things fashion, as well as ongoing love affair with the beauty world.

Katie Holmes goes grandma for White House dinner

Katie Holmes goes grandma for White House dinner

Katie Holmes is such a style anomaly, when she gets it right she gets it so very very right, when she gets it wrong it’s a disaster. We loved her [...]

Read more ›

Ben de Lisi shuts down womenswear line

Ben de Lisi shuts down womenswear line

The famed London based American designer is probably best known over here as the bloke who helps out wannabe designers on Project Catwalk. But for those followers of fashion they [...]

Read more ›

Valentino to become costume designer

Valentino to become costume designer

Designers do seem to have a taste for the theatrics, first Viktor & Rolf, then Thierry Mugler, and most

Read more ›

Daisy Lowe is the face of Mango

Daisy Lowe is the face of Mango

Following in the footsteps of Penelope Cruz, Milla Jovovich and Alice Dellal, Daisy Lowe is set to become one of the new faces of Spanish high street retailer Mango. It [...]

Read more ›

Rihanna to become Vogue coverstar?

Rihanna to become Vogue coverstar?

Despite numerous style malfunctions in recent days, Rihanna is reportedly being groomed for the cover of US Vogue. At the now

Read more ›

Azzedine Alaia speaks out

Azzedine Alaia speaks out

If you haven’t heard explained that Alaia was asked but chose not to take part. However Cathy Horyn of The New York Times

Read more ›

Mickey gets a designer make over

Mickey gets a designer make over

No not some odd-looking wannabe starlet from Britain’s Got Talent, rather the original star of the small screen. Yes Mickey Mouse is having a whole new set of ears from [...]

Read more ›

Dita Von Teese wearing a t-shirt?!

Dita Von Teese wearing a t-shirt?!

Dita Von Teese is the burlesque femme fatale who is never seen dressed down or without full blown make up and highly coiffed hair. And yet she’s designing t-shirts? Don’t [...]

Read more ›

Victoria Beckham sexes up for Armani

Victoria Beckham sexes up for Armani

If you thought Victoria Beckham‘s last campaign for Amarni underwear was hot then check out this campaign. She is quite literally sizzling. Once more her figure looks amazing, I am [...]

Read more ›

Rihanna gets it very very wrong

Rihanna gets it very very wrong

I don’t know what’s been happening to Rihanna recently but she has turned into a car crash of a fashionista. It’s so horrifyingly horrific but you can’t help but stare. [...]

Read more ›

Kate Moss to write a tell-all autobiography

Kate Moss to write a tell-all autobiography

She’s the model we rarely hear speak, yet we feel as though we know her due to the constant stories and press attention. Well soon we will know Kate Moss [...]

Read more ›

Recession chic: Anna Sui for Target

Recession chic: Anna Sui for Target

You just can’t keep high end designers away from the high street at the moment. Williamson for H&M, Zandra Rhodes for M&S, Gossip Girl, the stars of the show are [...]

Read more ›

Rumer looks chilly in her short suit

Rumer looks chilly in her short suit

Normally I wouldn’t advocate plunging necklines and super short shorts, but in this instance it works. The muted grey is a flattering shade and the whole ensemble suggests a style [...]

Read more ›

About us

Welcome to My Fashion Life!

Launched in 2003 My Fashion Life is one of the UK’s leading top fashion blogs. Recognised for combining all the quality content you’d expect to find in an online magazine with the honest opinion and tone of a blog.

We love designer fashion, but we love a damn good bargain, too, so while we might lust after Lanvin one minute, we’ll be traipsing to Topshop the next.

You guys are the only reason we get up at 6am to cover the royal wedding and go to bed 5am after the Oscars – we’re dedicated to bringing you the juiciest gossip from the fashion world and delivering the best shopping guides we can muster, because hey, we’re just doing our job. And it’s a good job we love it!

Editor’s Pick

Polish off your sartorial brunch, boardroom and weekend silhouettes with Fendi's black textured leather duffle tote accented with tonal cow-print haircalf trim for that extra kick of Italian flair.

As featured in

press