Articles by: Samantha O'Neill
a fashion journalist based in London. She is editor of Chiconomise, and has a passion for all things fashion, as well as ongoing love affair with the beauty world.

Zara Phillips: A very royal fashion leader

Zara Phillips: A very royal fashion leader

Hurrah! A stylish Royal! Ok, so we sort of have Kate Middleton, but it’s been a while since we’ve seen a member of the Royal family looking sleek and stylish. [...]

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Elbows at the ready: Christopher Kane for Topshop

Elbows at the ready: Christopher Kane for Topshop

We have been hearing a few excited whisperings on the grapevine about Christopher Kane’s latest range for Topshop. It’s not going to be launched until August yet it already has [...]

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Katie glams up

Katie glams up

It’s been a while since we’ve seen Katie Holmes in anything but

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Selfridges 100th birthday: What a party!

Selfridges 100th birthday: What a party!

This week the ultimate department store will celebrate its 100th birthday and to mark the festivities a number of exciting events are taking place. First up there are those famous [...]

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Star-studded bash for Chloe store opening

Star-studded bash for Chloe store opening

A gorgeous gaggle of fashionistas assembled for the Chloe store opening in Los Angeles. The gorgeous party was hosted by Kate Bosworth and Chloe Sevigny who were dressed to seriously [...]

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Salma Hayek’s wedding is a fashion masquerade!

Salma Hayek’s wedding is a fashion masquerade!

This is the second wedding for the loved up couple. On Valentine’s Day actress Salma Hayek and her fashion mogul husband Francois-Henri Pinault wed in a private ceremony in Paris. [...]

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The Bafta TV Awards: The superstars

The Bafta TV Awards: The superstars

The problem we have with television awards is that you either get those who try too hard or don’t try at all. Often it feels like all stylists took a [...]

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Recession chic dress flies off the shelves

Recession chic dress flies off the shelves

Well it would have done if it had even reached the shelves. The leopard print dress pictured above has been causing quite a stir. It costs £60 and is by [...]

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Miley Cyrus grows up in Herve Leger

Miley Cyrus grows up in Herve Leger

Last night Miley Cyrus made a statement pose in a statement dress. Her point? Well I’m sure it was a long the lines of every 16 year old “Dad, I’m [...]

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Liberty wants you!

Liberty wants you!

Are you a little creative? Are you rather handy with a needle and thread? Do you dream of success as a designer? If you answered yes to the above then [...]

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Kate Moss in sci-fi Balmain

Kate Moss in sci-fi Balmain

Although she has been facing some stiff competition from Victoria Beckham, Kate Moss always tends to be the first when it comes to trends. Last night Kate was spotted out [...]

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Missoni to launch H&M collection?

Missoni to launch H&M collection?

Just as we had finished sharpening our elbows for the madness that descended on H&M stores today with the first drop of Matthew Williamson for H&M. We are now preparing [...]

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Rachel Bilson becomes a fashion editor

Rachel Bilson becomes a fashion editor

No it’s not another fashion related TV show, instead this is real life. The O.C. actress is turning her hand from fashion icon to fashion editor for InStyle magazine. For [...]

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About us

Welcome to My Fashion Life!

Launched in 2003 My Fashion Life is one of the UK’s leading top fashion blogs. Recognised for combining all the quality content you’d expect to find in an online magazine with the honest opinion and tone of a blog.

We love designer fashion, but we love a damn good bargain, too, so while we might lust after Lanvin one minute, we’ll be traipsing to Topshop the next.

You guys are the only reason we get up at 6am to cover the royal wedding and go to bed 5am after the Oscars – we’re dedicated to bringing you the juiciest gossip from the fashion world and delivering the best shopping guides we can muster, because hey, we’re just doing our job. And it’s a good job we love it!

Editor’s Pick

Polish off your sartorial brunch, boardroom and weekend silhouettes with Fendi's black textured leather duffle tote accented with tonal cow-print haircalf trim for that extra kick of Italian flair.

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