Articles by: Ysella Ash
from Cornwall and raised in Devon: not exactly fashion hotspots but on moving to Cardiff to go to University her fondness for shopping developed into a full blown love for fashion, high street, vintage, the lot! She currently lives back in the sticks and enjoying being around her friends and family.

Label Alert: Neurotica

Label Alert: Neurotica

If you are a closet fan of BBC2′s Dragons Den you might just recognise the work of up and coming label; Neurotica. Since dragon, Peter Jones (showing an unlikely fashion [...]

Read more ›

Trend Alert: Initial Jewellery

Trend Alert: Initial Jewellery

As with many of our favourite fashion trends it all started with Sex and the City and the quirky style of leading lady Carrie Bradshaw.

Read more ›

Label alert: Beckerman

Label alert: Beckerman

Who: The story behind hot American label Beckerman reads a little like the plotline of a sitcom: three hippy-cool sisters pursuing different aspects of fashion design eventually come together to [...]

Read more ›

The Rock Tee: Can you pull it off?

The Rock Tee: Can you pull it off?

The wardrobe staple of celebs such as, Kelly Osborne, Fearne Cotton, Kate Moss and the rest of London’s ‘it’ crowd; the Rock Tee forms the basis of the ‘I haven’t [...]

Read more ›

Label Alert: Alex & Eli

Label Alert: Alex & Eli

Every once in a while a debut collection comes along which is fresh, original and has that elusive ‘up-and-coming’ feel to it. With this in mind behold the S/S09 collection [...]

Read more ›

Gothic glamour made easy: Adele Marie

Gothic glamour made easy: Adele Marie

This seasons gothic trend is one of the more difficult to pull off successfully; the noir over-kill must be carefully balanced with the right amount of skin-on-show in order to [...]

Read more ›

Credit Crunch Friendly: Orion London

Credit Crunch Friendly: Orion London

Who: Orion London was officially founded in 2005 but has really begun to establish itself as a fashion favourite this year thanks to glowing press attention and a few famous [...]

Read more ›

Get your shop on at Pixie Market

Get your shop on at Pixie Market

There’s nothing like a spot of internet shopping; all the pleasures of a spree from the comfort of your own home. However as a big fan of an online splurge [...]

Read more ›

Hats off: Helene Berman

Hats off: Helene Berman

As winter steadily approaches a good hat can easily become ones best friend;  great for keeping you cosy on those bleak wintry days as well as providing a convenient disguise [...]

Read more ›

Designer Alert: Disaya

Designer Alert: Disaya

Now London Fashion Week is over and we have stopped fantasising over the unobtainable delights of Westwood, Macdonald, Luella…I could go on, its time to become reacquainted with the delights [...]

Read more ›

Burlesque Beauty: Wheels and Dollbaby

Burlesque Beauty: Wheels and Dollbaby

The burlesque-inspired look made popular by our fave style icon Dita Von Teese is super-sexy and feminine, in short a desirable trend for any girls out there who love a [...]

Read more ›

New Designer: Go glam with CC Skye

New Designer: Go glam with CC Skye

Combining old fashioned glamour with a fashion forward edge LA Jewellery designer, CC Skye boasts an impressive celebrity following, with style icons such as Nicole Richie, Cameron Diaz and Hilary [...]

Read more ›

London Fashion Week: Aminaka Wilmont

London Fashion Week: Aminaka Wilmont

As winners of last seasons Fashion Fringe trophy Aminaka Wilmont have quickly established a name for themselves, most often associated with avant-garde shapes and innovative use of fabrics. There was [...]

Read more ›

About us

Welcome to My Fashion Life!

Launched in 2003 My Fashion Life is one of the UK’s leading top fashion blogs. Recognised for combining all the quality content you’d expect to find in an online magazine with the honest opinion and tone of a blog.

We love designer fashion, but we love a damn good bargain, too, so while we might lust after Lanvin one minute, we’ll be traipsing to Topshop the next.

You guys are the only reason we get up at 6am to cover the royal wedding and go to bed 5am after the Oscars – we’re dedicated to bringing you the juiciest gossip from the fashion world and delivering the best shopping guides we can muster, because hey, we’re just doing our job. And it’s a good job we love it!

Editor’s Pick

Polish off your sartorial brunch, boardroom and weekend silhouettes with Fendi's black textured leather duffle tote accented with tonal cow-print haircalf trim for that extra kick of Italian flair.

As featured in

press