Who: The story behind hot American label Beckerman reads a little like the plotline of a sitcom: three hippy-cool sisters pursuing different aspects of fashion design eventually come together to create a label that takes the states by storm.

I’ve only recently had the pleasure of discovering the mesmerising and multi-talented M.I.A; an artist whose uniquely fusioned and inspired musical style is as arresting as her personal style.

Every once in a while a debut collection comes along which is fresh, original and has that elusive ‘up-and-coming’ feel to it. With this in mind behold the S/S09 collection from brand-spanking new label: Alex and Eli, who if their debut is anything to go by can safely be forecast as big fashion news in the not-so-distant future.