Clad in red with the star-spangled banner as her sole accessory, Blake Lively is the ultimate American Girl on this month’s W cover.
A devout follower of Lively’s show Gossip Girl, I have long harboured a secret …

Shopping in a new light. That’s the slogan for Westfield London and it really is shopping in a whole new light…well for Europe that is!

From Sean “Puffy” Combs to Pamela Anderson to Kylie Minogue, celebrities continue to infiltrate the fashion industry using their established status to market their fashion labels. Currently Gwen Stefani of No Doubt (L.A.M.B) and rapper …

Friday is pay day and the first thing I did was run to the high street to try and spend what little money I had left after bills. Popped in to H&M and expected to …

I have never really reflected in depth upon fashion as Braga does in his essay entitled Fashion. Yes I have considered and questioned “How every season so many different designers with creative imaginations create similar …

“We are consumers of McFashion. Fashion has begun to resemble fast food: fast, disposable, easy, unintimidating, entertaining and homogenous.
Just as McDonald’s has taken over the globe, dishing out the uniformity and consistency of their …