My Fashion Life

As obvious as this is, I didn’t actually see this one coming. Sienna Miller and her sister Savannah have announced that they will be launching their own fashion label, with a name inspired by Sienna’s birthday, “Twenty8Twelve”. Anyone wishing to feel sceptical should know that the venture will most probably be a creative success if their fashion credentials are anything to go by.

Sienna unlike the likes of Nicole Richie, does not hire or fire stylists as she styles herself, while Savannah is a graduate of Central Saint Martins who has lent her talents to Alexander McQueen, Betty Jackson and Matthew Williamson. The collection compiled of 80 pieces will be entitled “An Anthology of Rebellion” and is inspired by “Dickensian London”

Quoted by Style.com, Sienna said of the partnership,

“This isn’t about just lending a name to something and not really being involved.”

Hmmm could she be having a dig at Kate Moss?

[Guardian interviews Savannah Miller]

So beautiful…

So stunning….

This month sees the launch of the Alexander McQueen and Puma collaboration. McQueen, a self confessed sports shoe lover has designed a sleek and stylish collection of trainers for both men and women ready to be launched in 200 to 250 stores worldwide including McQueen’s flagships in London, New York and Milan.

“I have always had a great passion for trainers, so I am very excited about this collaboration with PUMA. I am confident that my design philosophy, combined with PUMA’s excellence in the field, will result in a totally unique product. I believe that this partnership will be a great success.”

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