“Abercrombie & Fitch seeks to outfit a new generation of spirited clientele in the United Kingdom.” I’m always sceptical when there’s alot of hype surrounding a brand, but when it comes to the opening of the Abercrombie and Fitch store which opens its doors today I fully appreciate it. It’s their first European outlet and it’s location on...

Unlikely style icons are popping up all over the place, gaining credibility for their quirky, unusual approach to fashion and take on style. Modern girls (and boys) are now naming the likes of politicians, geeks, and even cartoon characters as inspiration. A quick Google of the phrase ‘unlikely style icons’ produces results ranging from Marge Simpson to Dorothy...

The hype behind this simple yet creative eco-friendly creation from Anya Hindmarch is incredible and be warned demand is high! The “I’m not a plastic bag” goes on sale today and if you’re looking to get your paws on this re-useable shopping bag which retails at £5 each then get down to your nearest Anya Hindmarch store quick time, or visit wearewhatwedo. Now...

As we are fast approaching LA fashion week, many are jumping on the party bandwagon with their own pre-fashion week events. I am currently in LA and have been lucky enough to attend some of these glamorous shindigs. Tadashi Shoji is not only a fantastic designer, but also a great individual who was kind enough to open his home, in the Pasadena Hills California, for an...

These days Paris Fashion week is taking second place – NY is still number 1 of course - as the hotspot for young starlets vying for press attention. During fashion week rosy cheek actress Jessica Biel was all over the place, smiling sweetly as the camera’s papped away. Not to be outdone her nemesis Scarlett Johansson ensured she was seen glammed up at Louis Vuitton,...

I’ve been attending Pure London - now in its 10th year - twice a year for the past couple of years now and each time the exhibition which is popular amongst both local and international buyers improves significantly. Taking place from Feb 11- 13, with over 800 brands exhibiting and making better use of space, last weeks exhibition was a success. My aim was to find...

As Victoria Beckham is carving a new career in the shape of a ‘professional style icon’, why is it that fashion writers and fashionistas alike are still asking why she continually gets it wrong? It’s certainly not the fault of the clothes - there was nothing wrong with the Giambattista Valli dress she sported some weeks ago, or the Louboutins she wears...

As hemlines continue to rise, the shift dress is finding it’s home as a wardrobe staple, replacing skinny jeans as our favourite garment. First revisited on the runway six months ago the sixties trend looks set to run and run, especially with the impending release of Factory Girl, the film about Edie Sedgewick that’s set to make Sienna Miller an even bigger...

With neu rave or nu rave -as it’s also spelt - fever at a high, the trend is set to be one of the biggest of the year. Emerging from the music scene are glow-stick-waving bands like the Klaxons and Shitdisco, who are pioneering the trend while Christopher Kane, who graduated from Central Saint Martins early last year showed his official collection at London Fashion...

I’m a hoarder. I buy loads of magazines every month, flick through, then read them back to back a couple of months later and NEVER throw any away. Which is why I just read L’Wren’s Scott’s interview with Vogue back in November, only last weekend. Scott is so private that the interview lacked personality but she did manage to get in a couple of subtle jibes at...