My Fashion Life

Sienna Miller has chosen Pepe jeans London as her first fashion campaign. Signing a two year contract Sienna is contracted to the brand till Spring 2008. Carols Ortega, head of Pepe Jeans said of Miller,

“We wanted a strong, positive, female British figure to head the advertising campaign, and strongly believe the choice of Sienna Miller was the right one.”

And could ex –boho Sienna and Kate Moss be friends now? According to entertainment wise they seem to have struck up a friendship……..

[Contactmusic.com]

Actress Lindsay Lohan has been confirmed as the face that will front Chanel’s new campaign. This could explain why Lindsay was seen dining in Beverly Hills with ex face of the fashion house Kate Moss whom Chanel dropped after photographs emerged of her snorting cocaine.

Lohan met with the label’s designer Karl Lagerfield earlier in the month for a photoshoot. It’s a bit of a mystery as to why she was chosen and it appears she doesn’t even know what she’s shooting for…

“I’m shooting with Karl Lagerfield! It’s amazing. I’m so excited. I think it’s for a magazine.”

Kate Moss has bagged herself another job, and will be the new face of luxury French label Longchamp’s spring/summer 2006 and autumn/winter 2006-7 ad campaigns. The shoot took place in New York last week and managing director of Longchamp Jean Cassegrain announced the decision and said of Kate:

“Despite her personal issues which have been extensively covered in the press, Kate remains by far the most famous and the most admired model in the world.

“She continues to be on the cover of the most respected fashion magazines and she has become an icon of our time.”

“My one-off collection for H&M is pretty much like the pieces I do for my own signature collection. It is built around separates. Styling is key.” - Stella McCartney

Yesterday Stella McCartney for H&M went on sale in 400 stores around the world and sold like mad! There are various reports of crazy women frantically fighting to get through the doors of the H&M store in Oxford circus, London and similar stories from New York and Amsterdam too.

Described by one shopper as resembling “feeding time in the hyena cage” fans stocked up quickly and the stores had to restock even quicker to keep up with the demand

However stores in Milan and Paris didn’t experience the manic buying as many women weren’t too impressed with the collection.

Meanwhile Citigroup analysts not expecting the line to do very well, cut the rating on the shares of Hennes & Mauritz ( owner of the stores selling the McCartney line ) to “sell” from “hold” as analysts predicted 34yr old Stella would have little impact on sales.

Considering Stella’s designs usually sell for a mini fortune, it was no wonder that women wanted to snap up the bargains, however a big worry was that prices of the pieces would be too high compared to H&M’ normal prices and the quality would be compromised.

Nevertheless this undeterred many, who prior to the sale, fully checked out the collection on the website and knew exactly what they would be purchasing.

Stella’s success follows in the footsteps of Lagerfield who also designed a collection for Hennes & Mauritz which too sold out within hours of going on sale.

[H&M]

:: Gemma Ward guest edits the December issue of Vogue Australia.

:: Christian Dior launches a watch line called Christal.

:: NEC Corp develops a computer system to help shoppers buy the right items by comparing garments in the shoppers existing wardrobe with clothing in the store.

:: Tyra Banks goes undercover as an obese woman, only to be heartbroken by the experience.

:: Prada has the unfortunate pleasure of joining Burberry on the chav list.

Cheeky chappy Robbie Williams has signed a deal to model for English label Gio-Goi. Known for dressing bands such as The Rolling Stones, Oasis, and Primal Scream in the past the label thinks Robbie fits their image perfectly.

According to the sun newspaper a source said,

“Gio-Goi think he’s perfect. He’s a Northern lad and definitely a trend setter.

Since going solo, he loves to wear leathers, make-up, tattoos and piercing. Gio-Goi think he’s perfect.”

Stella McCartney for H&M, available in stores Nov.10….

[Fashion Monitor]

:: Juicy Couture are getting ready to launch in Spring 2006, Couture Couture. A collection featuring 20 pieces of intricate designs.

:: Uma Thurman’s new movie Prime not only stars Meryl Streep but Uma Thurman’s clothes. The budget was so tight, the sexy star had to wear her own clothes in order to keep costs down.

:: Patrick Cox has come under fire from the Advertising Standards Authority for failing to respond to complaints about his recent provocative advertisement featuring a topless model biting the leg of a man
whose bare buttocks are on show…

Polo Ralph Lauren has lost a legal battle in which it tried to stop both the US polo association and a rival clothing company from using a logo which resembled Ralph Laurens own trademark polo horseman.

David Cummings, president of USPA Properties, said:

“Since 1984, the US Polo Association has been trying to co-exist with Polo Ralph Lauren, but it appears they wanted nothing more than a monopoly on the sport. That has ended today with this ruling.”

Italian Model Mariacarla Boscono has been gaining alot of press over the past couple of days for being Kate Moss’ replacement for the H&M collection designed by Stella McCartney. Kate lost the contract after being photographed allegedly snorting cocaine.

Boscono who has previously worked for Givenchy and Roberto Cavalli will only feature in the TV commercials. All posters and newspaper adverts for the collection will feature no model, instead the clothing chain has opted to use a graphical solution. The collection will go on sale in over 400 stores on November 10.

[Forbes]