As part of a promotional campaign Elle Macpherson will be teaming up with Sandra Bernhard, Elton John, Damien Hirst and Tracey Emin to develop a book for her underwear line “Intimates” . Entitled “Intimate Stories” the book will include images of her ad campaign, Intimate moments, with each celebrities interpretation of the photographs. According...

What do you get when you combine the front man (Will.i.am) and the head stylist (Lor-e Philips) of the multi platinum selling Black Eyed Peas? A creative and unique label by the name of I.am clothing. Founded with the motivation of creating one off pieces rather than mass produced garments, I am clothing is haute couture for the street and consists of waistcoats, skirts,...

According to WWD, The House of Deréon, the fashion brand founded by mother and daughter Beyoncé and Tina Knowles confirmed that they would be adding small leather goods and handbags to their collection under a licensing agreement with Accessory Exchange. The collection which will range from contemporary to casual will be sold alongside the footwear in the more higher...

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Nike must be getting slightly worried with the news that German sports goods firm Adidas is in talks to buy its U.S competition Reebok. The deal still has to be approved by Reebok, but once details have been agreed, 2006 will see its completion. News of the takeover resulted in Reeboks shares rising by 16%. Adidas Boss Herbert Hainer commented on the deal saying, “This...

Label Frost French, will be designing exclusive gym tops for the 5K Hydro Active Women’s challenge. The tops will be worn by Sadie Frost and Jemima French themselves on the 4th of September during the London run. The event sponsored by Lucozade Sport Hydro Active is being held to support the Breast Cancer Campaign. For more info check out www.womenschallenge.co.uk [Borkowski]...

Lingerie giants La Senza are supposedly very interested in Charlotte Church modelling their underwear, after photographs of her in a bikini on holiday in Antigua were released. According to monsters and critics, the deal is reportedly worth six figures. Nevertheless Charlotte and her boyfriend Gavin Henson have a been approached by a number of companies including Roc-a-wear...

Jennifer Lopez will be opening her first U.S boutique in Marshall Fields located in Chicago. The boutique will stock her JLo line and is her second store, after her first in Moscow last year. Official opening day is scheduled for the 22nd of September which she will attend and also hold a fashion show benefiting the Childrens Memorial Hospital. There are talks of further...

Just a couple of months after Joss Stone was celebrating her Gap deal and SJP was mourning her loss, it appears that Joss has lost the contract. Gap have had to let go of the soul singer amidst reports that the now 18yr old but then 17yr old moved in with her 25yr old boyfriend Beau Dozier and was still below the age of consent under Californian law. Although Gap and...

Building on the Gap brand, clothing retailer Gap Inc has sealed a partnership with Inter Parfums to design, make and package a line of personal care products. This will be an expansion of its current range of perfime and will be sold in select boutiques and retail outlets. [Businessweek]