Nelly joins 50 cent, Pharrell and Jay-Z as the newest recruit to be signed by Reebok to have his own signature line consisting of clothing, footwear and accessories. The multi platinum selling hip hop artist has signed a long term partnership with the global sportswear company of which the financial details were not disclosed. The line will reflect Nelly’s own personal...

Gucci announces new CEO of Gucci division as Mark Lee, ‘I am very pleased to appoint Mark as CEO of Gucci Division. This appointment fits perfectly with our mission to further strengthen Gucci’s position as a luxury and fashion leader,’ said Robert Polet, chairman of the management board, and president and CEO of Gucci Group. [Forbes, Gucci ]

Acne Jeans unites innovative jeans styles with a versatile wardrobe for men and women, ranging from basic cotton T-shirts, to tailored jackets to luxurious accessories and shoes. While every collection forms a concept, each piece can be worn separately and effortlessly be mixed with other brands. By designing simple, functional clothes Acne Jeans aims to create a modern...

In a bid to strengthen their presence in Italy, Tommy Hilfiger Europe a subsidiary of Tommy Hilfiger Corporation announced the opening of its new office, showroom, entertainment space and retail store complex at the Piazza Oberdan in Milan. This will be the company’s first step in Milan since gaining the rights to full distribution and management of the brand in...

You heard about it last month and now you can take a peek . The pics of Demi for Versace are out. The campaign shot by Mario Testino is intended to inspire mothers with careers [Vogue]

Online fashion retailer ASOS has reported a surging increase in profits due to new style trends set by Kate Moss and Sienna Miller. According to reports, sales to the year end 31 March have risen by 82 per cent to �12.8m while underlying pre-tax profits rose 77 per cent to a record �1.1m. Previously called “As seen on screen” ASOS have successfully found...

Fashion Label Celine has revealed that Ivana Omazic will be it’s new artistic director. 32yr old Ivana has previous experience with Romeo Gigli, Prada and Miu Miu. www.celine.com View more pics of Celine Spring 2005 Ready to wear with style.com [vogue.com]

Attempting to keep up with the times, McDonalds are trying to enlist the aid of America’s top fashion houses to redesign staff uniforms. Those who are being considered for the job include P.Diddy, Abercrombie & Fitch, Tommy Hilfiger, Fubu , Russell Simmons and Rocawear. Judging by reports, Diddy looks to be the favourite, however we’re rooting for Russell...

Hollywood superstar Uma Thurman is everything TAG Heuer is: elegant, glamorous, strong and prestigious. Like the Swiss watchmaking icon for whom she is a Global Brand Ambassador, she is not afraid to take risks, to seek out the most surprising and demanding roles Hollywood has to offer, and through sheer discipline, strength of character, natural grace and talent, turn...

Both Penelope Cruz and P. Diddy have been spotted in several locations in Manhattan, being photographed by renowned fashion photographer Peter Lindbergh. The shoot which is for an ad campaign launching Puffy’s new label “Sean by Sean Combs women’s collection” will last for 2 days and depicts both Cruz and Combs escaping the paparazzi. The hip hop...