Serena has unveiled a couture line under her label Aneres (Serena spelled backward). “I’m just starting my company and it will be available [to the public] soon, Serena said of her designs. It’s out of Italy, so we’ll do high-end fashions. I like evening wear, wedding wear, and just things you can wear to the Grammys, the Oscars & very high-end...

I knew this would happen, it was just coming wasn’t it. thanks to www.nogoodforme.com for this piece. Lets hope she handles the marketing better than Pharrell..

From Sean “Puffy” Combs to Pamela Anderson to Kylie Minogue, celebrities continue to infiltrate the fashion industry using their established status to market their fashion labels. Currently Gwen Stefani of No Doubt (L.A.M.B) and rapper Eve (Fetish) are due to release their own line of clothing.