Two trendy New York shops are set to pop-up in London.

11 up-and-coming designers from New York’s trendy Lower East Side will be selling their collections in two pop-up shops, as London is given a taste of the LES’s voguish vibe.

Running as part of the Wish You Were Here Swap project in collaboration with the Lower East Side Group, the pop-up shops will be transported to the Newburgh Quarter, near Carnaby Street in central London, for four weeks.

Shoppers will be treated to a discount shopping night and an NY style block party complete with a catwalk show as well as a closing Halloween party as part of the month-long exchange, the timesonline reports.

Aside from the obvious rail browsing, expect to take a free trip in an NY-painted London cab and nibble on naughty New York grub in the form of hot dogs, bagels and American brownies at the launch this Saturday. Well, that’s our appetite whet, quite literally.

The swap comes as the latest in a growing trend for pop-up outlets, as retailers set up shop for a limited period of time: Topshop’s EDIT boutique has returned, Gap 1969 have recently launched a pop-up store in Kingly Street, and Gucci’s pop-up trainer shop is also coming to London soon.

We can’t say we’re not fans of this trend, all this limited shopping stuff is pretty exciting.

[Images]

0 comment(s)

Topshop‘s popular EDIT boutique has returned for a 16-week run.

The boutique , which first appeared in February this year , features a hand-picked collection of premium international designers, and for the first time, we’ll be treated to a selection of jewellery, too.

Expect to see clothing from ultra cool designers including KTZ, White Trumpet, Starstyling, Makin Jan Ma and NAKKNA, and statement jewellery from Husam el Odeh, Jenny Jenny, Sabrina Dehoff, Rheanna Linghamm, Emilie Morris and Claire Pain.

Whilst many of the designers are exclusive to the UK, KTZ, White Trumpet and NAKKNA will also appear in Topshop‘s EDIT boutique in New York.

The EDIT concession, which proved to be a massive hit in its first run, will arrive in-store in two phases to help meet the huge demand. If you’re itching to get your hands on the collection as much as we are, don’t worry, the first phase has already launched and will be available in the Topshop Oxford Circus flagship store until 25th October.

0 comment(s)