by Lindsay North

If ethical fashion is the new black, then the Bottletop bag definitely falls into the cool category. Resulting from a collaboration between UK charity Bottletop and cult brand Fenchurch, the bags are made entirely of recycled bottletops and constructed by women working in co-operative art groups in Brazil, with 100% of profits going straight to work done by Bottletop.
Although the style itself may match every ensemble you put together, the unique construction and materials are sure to be a conversation starter.
Read the rest of this entry »
by Michele Obi

We Are What We Do – the guys behind the Anya Hindmarch, “I’m Not A Plastic Bag” global phenomenon– are at it again! This time they’ve partnered up with Marie Claire UK to produce this stylish “Plastic Ain’t My Bag ” shopper. Made from organic cotton it’s perfect for all the shopping that will no doubt be taking place in preparation for the holiday season. We love it! Get your free “Plastic Ain’t My Bag” with the December issue of Marie Claire UK out tomorrow!
by Michele Obi
Whether its fad or not, ethical fashion is making a statement in Paris and will continue to do so for the next couple of days with a show dedicated solely to environmentally friendly Haute Couture. Bigger than ever this year, The Ethical Fashion Show features 83 designers who’ve gathered to share their vision and hopefully nab a contract with La Redoute.
Being that it’s being held after Paris fashion week and everyone is all fashioned out, coverage is minimal to say the least. But the Guardian seems to have it covered with a great in-depth article about the show.
by Michele Obi

Of late its become trendy to be conscious and really this is one trend that can’t be knocked. In a bid to “do her bit” WFP’s Honorary Spokesperson Lauren Bush has launched the “FEED Bag” as part of her work with the UN World Food Program (WFP). Designed by Lauren herself the sturdy reversible tote bag is a practical reminder that we can make a difference.
The “FEED Bag” is available exclusively at Amazon.com for $59.95, proceeds from sales will be used to feed an underprivileged child for a whole academic year.
by Michele Obi
Speaking of bags with a conscious, I’ve been meaning to post about this bag from Los Cojones Del Perro for a while now. It’s cute, comfy and carries loads without feeling too heavy on the shoulder. What’s surprising is how strong it is and the quality is brilliant….best of all I love the humanitarian concept behind the brand.
The brains behind this Cape Town label is a French Bulldog by the name of Mickey Munden…..sounds nuts? It is… Each piece is individually customised by a group of ladies all from previously disadvantaged backgrounds who gain a valuable sense of pride and renewed confidence from their work and whom inject a little bit of their personality to the finished product. The label also produces fun t-shirts for both men and women, some are not for the faint hearted but the majority are safe to wear. Whilst the t-shirts weren’t for me, the bags certainly are, I carry mine too much and unlike others (which shall remain nameless) the straps haven’t given up on me yet!
For more information or to buy visit Los Cojones Del Perro
by Michele Obi

The hype behind this simple yet creative eco-friendly creation from Anya Hindmarch is incredible and be warned demand is high! The “I’m not a plastic bag” goes on sale today and if you’re looking to get your paws on this re-useable shopping bag which retails at £5 each then get down to your nearest Anya Hindmarch store quick time, or visit wearewhatwedo.
Now personally I love this bag and I adore Hindmarch even more for designing it, but I do wonder if like every other “must have” everyone is dying to get one because of hype rather than the genius of the design. Its been promoted endlessly with reports of Lily Cole, Erin O’Conner and Keira Knightley seen bag in hand and the sceptical side of me wonders if they forked out their fiver, or if they received the bag as a gift. Either way as a result of the celebrity endorsement the bags were going for £200 on ebay. Madness! While it is a cute alternative to the plastic bag, there are and have been loads of stylish eco-friendly bags on the market for a while now so what makes this one better than the rest?