
I’ve been attending Pure London - now in its 10th year - twice a year for the past couple of years now and each time the exhibition which is popular amongst both local and international buyers improves significantly. Taking place from Feb 11- 13, with over 800 brands exhibiting and making better use of space, last weeks exhibition was a success. My aim was to find as many top quality brands ranging from clothing to accessories to feature on the site, as well as get inspiration from the catwalk and hear what Drapers had to say in their trend report.
As always Pure was packed, from visitors who attend the exhibition purely to satisfy their insatiable hunger for fashion -believe me it really is retail heaven! – to buyers such as Harvey Nichols, Selfridges and House of Fraser in search of new brands as well maintaining their relationships with existing ones. A fashion meat market, it most definitely is! Some exhibitors are inundated with visitors while others sit there eager for someone to visit, and all are instinctively trained to scan each visitor for importance within the first three seconds. Their eyes immediately dart to your badge to see how much effort is needed. Time is precious I guess!
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