The Sweet Smell of Summer: Burberry

The olfactory overload when entering a perfume store could send a consumer out the door screaming, well this consumer at least. Last week I decided to take the plunge and spend some time picking out a new scent for the season. The sun was shining, the flowers were bright and vibrant but everywhere I turned, one perfume after another, was the stench of the notorious grandma smell.

When you buy a fragrance what do you look for? Do you make that purchase solely for the smell or does packaging also play a part? If packaging is an important factor then you’ll automatically be sold on Diesel’s new fragrance - 











