My Fashion Life

“I’m not about breaking rules, I’m about evolving rules”

Italian Model Mariacarla Boscono has been gaining alot of press over the past couple of days for being Kate Moss’ replacement for the H&M collection designed by Stella McCartney. Kate lost the contract after being photographed allegedly snorting cocaine.

Boscono who has previously worked for Givenchy and Roberto Cavalli will only feature in the TV commercials. All posters and newspaper adverts for the collection will feature no model, instead the clothing chain has opted to use a graphical solution. The collection will go on sale in over 400 stores on November 10.

[Forbes]

I am so happy about this, I had the pleasure of scaring Ozwald Boateng half to death when I saw him on Portebello Rd. I nearly died of shock. But he was sweet and polite which made me like him even more!

British-born designer Ozwald Boateng has been appointed creative director of Givenchy menswear. He will show his first collection in June 2005.

While studying computing at Southwark College, he was introduced to cutting and designing clothes by his girlfriend at the time. Using his mother’s old sewing machine, he started designing and selling clothes to his fellow students. At sixteen he sold his first collection to a menswear shop in Covent Garden, and by the time he was twenty-three he had set himself up full time in business

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Now the House of Givenchy designer has turned his hand to technology with a creation that could have thousands of women leaping with joy in their Manolo Blahniks.
He has teamed up with Intel to take the laptop bag out of the world of geeky black nylon and into the world of chic.

I love this, I need a laptop bag but they ARE all so ugly, and I’ve been tryin to find a really nice normal bag to contain it but none are big enough…I want the Classic Black.
Thanks for the link nosa.

Alexander McQueen has been named Designer of the year..

Born in London in 1969 and dubbed ‘enfant terrible’ by the fashion press, Alexander McQueen has manipulated his own fashion career to become one of the youngest designers to achieve the title ‘ British Designer of the Year’ in 1996, 1997 and again in 2001. Alexander assumed the position of Chief Designer at the French Haute Couture House Givenchy from October 1996 – March 2001.

Leaving school aged 16; he walked into Anderson and Shepherd on Savile Row, angry at the lack of apprentices in what was the dying leg of the fashion industry. Moving on to Gieves and Hawks, Savile Row, and the famous theatrical costumiers Angels and Bermans, Alexander has mastered 6 methods of pattern cutting from the melodramatic 16th Century to the brutally sharp tailoring which has become a McQueen signature.

At 20 years of age Alexander began work with Koji Tatsuno. At 21 he ventured to Milan where he worked for Romeo Gigili. He finally returned to London to complete an M.A at St. Martins School of Art, where his final collection gained him extensive press coverage.

Alexander McQueen has now captured world-wide attention with his theatrical shows. Unequalled in London, they have become the predominant reason why the city currently radiates energetic fashion. Shows including ‘#13’ ‘The Overlook’ ‘Eye’ (also shown in New York) and ‘VOSS2001’ represent creative showcases that have captured world-wide attention.

December 2000 saw a new partnership for McQueen with Gucci Group acquiring 51% of the company with Alexander serving as Creative Director. Plans for expansion include the opening of stores world-wide and the launch of a perfume in 2003.

London: Alexander McQueen (Jan 2003).
Harvey Nichols and Harrods
New York : Alexander McQueen ( Spring 2002 )
Paris : Printemps and Colette
Japan : Alexander McQueen
Milan : Corso Como