My Fashion Life

This season has got to be the most overloaded in terms of high street collaborations, it feels like I’m constantly writing about one partnership or another and yet I’ve never purchased an item from any of them. I’ve never done the whole queuing for ages outside a store or getting on to e-bay to purchase left over stock. Neither have I made a purchase from a celebrity label, but that’s just because I’m irrationally snobbish about celebrity lines. I wonder if I’m one of the minority or the majority. Having said that if - that’s a big IF because it’s unlikely to ever happen - Johnny Depp teamed up with a high street retailer I’d be there sleeping outside the store a week before launch date. Just kidding….I’d only do that for the master that is Galliano!

Anyway….back to the matter at hand…the first of the pictures from the campaign -shot by Steven Klein - for Madonna’s new line for H&M, “M” by Madonna has surfaced. What do guys think? For me it hasn’t exceeded my expectations, because I had none, but it isn’t disappointing either. I like the futuristic feel of the shot and the glasses aren’t too bad at all.

[Image:Dlisted]

Japan is an exciting market for H&M with fashion conscious consumers with great spending power. With a population of 128 million of which almost 13 million in Tokyo, we see great opportunities for expansion in this part of the world - Rolf Eriksen, CEO of H&M

H&M have announced plans to open their first store in Japan, to be located in Tokyo’s shopping district, Harajuku. Currently under construction, the building is expected to have a 1,500 square metre sales floor and is due for completion in autumn 2008. The first, but certainly not the last, the Swedish retailers have confirmed they are negotiating for further outlets in Tokyo.

Viktor & Rolf for H&M hits the stores today. The Swedish designers really pulled out all the stops for this collection without compromising themselves.

Pre-show

The show

Tv-Ad

Is Madonna too old to be the face of H&M ? [Entertainment wise]

Italian Model Mariacarla Boscono has been gaining alot of press over the past couple of days for being Kate Moss’ replacement for the H&M collection designed by Stella McCartney. Kate lost the contract after being photographed allegedly snorting cocaine.

Boscono who has previously worked for Givenchy and Roberto Cavalli will only feature in the TV commercials. All posters and newspaper adverts for the collection will feature no model, instead the clothing chain has opted to use a graphical solution. The collection will go on sale in over 400 stores on November 10.

[Forbes]

Just as Kate thought she would make it through the storm that is her life right now, H&M Europe�s largest clothing chain, have confirmed they will not be standing by the model as previously claimed. The high street chain has dropped Kate as the face of Stella McCartney’s new line due to be launched on the 10th of November.

Although the model expressed her deep regret and claimed she had dumped Doherty (again), it appears H&M just couldn’t continue its work with her and in a statement the chain said

“H&M will cancel the planned advertising campaign with model Kate Moss.
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