My Fashion Life

An unprepared Tina Knowles completely folded under questioning at a recent Macy’s press conference, to promote the launch of House of Dereon’s boutique in the store.

When asked by US consumer reporter for WBBM-TV Dorothy Tucker about the manufacturing problems with the product sizes, Tina Knowles abruptly cut her off and demanded that her question be cut out….

Tucker to Tina:

“They’re beautiful [clothes],” she started, “but the next question — I don’t quite understand it, and maybe you guys can explain it for me — your clothes are sold in about a dozen stores in the Chicago area. We did get a phone call from a couple of those stores who said they had to send the production back, that there was a poor fit, the tops weren’t …”

Tina to Tucker:

“Why would you, wait, wait, wait, we’re going to cut that off. Why would you do that? You’re here to interview us about the clothes, in a positive light.”

To say that Beyoncé looked extremely uncomfortable is an understatement…..

Watch the video here

Beyonce and Tina Knowles are cashing in on the apparent success of the House of Deréon and venturing into kiddies wear. According to Victor Azrak owner of the Check Group who will be manufacturing the line, the collection will be for girls who like Beyonce’s look but don’t want spend money for it.

Prices will range from $13.50 to 53.50 for tops, bottoms and dress and $63 and $179 for outerwear and the look tasteful of course!

[WWD]

So Beyonce’s new line is causing quite a stir, some think its way too expensive while others can’t get enough. Either way, many are talking about the debut of the House of Dereon.

Beyonce has released a statement saying,

” the aim is to fuse celebrity power and design artistry into a brand of global importance.”

Intending to offer affordable couture, furs, ready-to-wear, denim and casual sportswear, the line is named after her seamstress grandma and according to the bootylicious babe its theme is,

taking nothing and turning it into something because that’s what my grandmother did with all kinds of fabrics. She just turned everything into masterpieces, and that’s what my mother does.”

Could Beyonce be a bit deranged? Tina’s creations are far from masterpieces, more like god awful! Destiny Child’s style has drastically changed since they were released from wearing the nightmare that was Tina Knowles designs.

And they emerged more stylish and glam then ever….

It’s very likely her grandma did create something out of nothing but today, Miss and Mrs Knowles are far from doing they same. With a great deal of start up capital enabling them to invest in better fabrics than most, this really cant be what Beyonce’s referring to as nothing.

It’s bad enough she’s joined the whole celebrity cum fashion designer posse who are determined to take over the industry, but trying to justify it, with a lame grandma theme really doesn’t sound too good.

The collection isn’t as bad as Tina’s earlier work, but the House of Dereon hasn’t really made or added any creative differences to the industry. Nevertheless sales of the label probably won’t reflect this, and everyone will most likely run out to buy pieces because Miss Knowles supposedly designed it. Jeans are currently available for purchase on the site and are selling for approx. $100 each.

[House of Dereon]

According to WWD, The House of Deréon, the fashion brand founded by mother and daughter Beyoncé and Tina Knowles confirmed that they would be adding small leather goods and handbags to their collection under a licensing agreement with Accessory Exchange. The collection which will range from contemporary to casual will be sold alongside the footwear in the more higher end stores with prices ranging from $90 to $300.

Beyoncé has said of the venture into accessories,

“In the same way that lighting and sets and sound design are necessary for an engaging concert performance, handbags harmonize with shoes and other accessories to create an unforgettable look,” she said.

Originally scheduled to be shown in September during fashion week, the brand has moved its presentation to February when it will make its catwalk debut.