Beyonce Knowles’ latest fashion range will be aimed at schoolgirls. The ‘Crazy in Love’ singer has teamed up with her mother Tina Knowles to launch Sasha Fierce for Dereon, which will include shoes, glasses, lingerie, sportswear and jewellery. Tina will create the clothing and accessories but she insists Beyonce will be very involved with the designs. She...

An unprepared Tina Knowles completely folded under questioning at a recent Macy’s press conference, to promote the launch of House of Dereon’s boutique in the store. When asked by US consumer reporter for WBBM-TV Dorothy Tucker about the manufacturing problems with the product sizes, Tina Knowles abruptly cut her off and demanded that her question be cut out…. Tucker...

Beyonce and Tina Knowles are cashing in on the apparent success of the House of Deréon and venturing into kiddies wear. According to Victor Azrak owner of the Check Group who will be manufacturing the line, the collection will be for girls who like Beyonce’s look but don’t want spend money for it. Prices will range from $13.50 to 53.50 for tops, bottoms and dress...

So Beyonce’s new line is causing quite a stir, some think its way too expensive while others can’t get enough. Either way, many are talking about the debut of the House of Dereon. Beyonce has released a statement saying, ” the aim is to fuse celebrity power and design artistry into a brand of global importance.” Intending to offer affordable...

[House of Dereon]

According to WWD, The House of Deréon, the fashion brand founded by mother and daughter Beyoncé and Tina Knowles confirmed that they would be adding small leather goods and handbags to their collection under a licensing agreement with Accessory Exchange. The collection which will range from contemporary to casual will be sold alongside the footwear in the more higher...