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Beyonce to create maternity line
It just got a whole lot easier to achieve yummy mummy status, as Beyonce is creating her very own maternity range. read more »
Archive for: House-of-Dereon
House of Dereon by Beyonce Launches at Selfridges
Beyonce Knowles must be a really happy bunny right now. Not only is she preggers and glowing but the singer seemed pretty excited with the launch of her line – House of Dereon in Selfridges yesterday. With London in the midst of Fashion...
Sasha Fierce to launch fashion range
Beyonce Knowles’ latest fashion range will be aimed at schoolgirls. The ‘Crazy in Love’ singer has teamed up with her mother Tina Knowles to launch Sasha Fierce for Dereon, which will include shoes, glasses, lingerie, sportswear...
Tina won’t be questioned…
An unprepared Tina Knowles completely folded under questioning at a recent Macy’s press conference, to promote the launch of House of Dereon’s boutique in the store. When asked by US consumer reporter for WBBM-TV Dorothy Tucker...
House of Dereon expands line to juniors
Beyonce and Tina Knowles are cashing in on the apparent success of the House of Dereon and venturing into kiddies wear. According to Victor Azrak owner of the Check Group who will be manufacturing the line, the collection will be for girls who...
House of Dereon launches to a mixed reaction
So Beyonce‘s new line is causing quite a stir, some think its way too expensive while others can’t get enough. Either way, many are talking about the debut of the House of Dereon. Beyonce has released a statement saying, ”...