Technology…fashions future.
Everyone at the moment seems to be speculating about fashion’s future with Time magazine suggesting the industry is in a “state of medical emergency” and rightly so. Fashion is undoubtly stagnant and stale and with the number of celebrity labels which have infiltrated the market it is no wonder that it has become solely about marketing, i.e Topshop and Kate Moss.
Watching footage of Hussein Chalayan’s show at Paris fashion week Spring/Summer 07 showed and gave hope to all that there is a future and an interesting one at that. Not the first designer to mix technology into fashion, (there are others before such as Alexandra Fede.)
However Chalayan communicated the idea that technology could play an important role effectively and successfully. Using technology to create movement with zippers, hemlines and sleeves and to transform structure. He’s connected the two industries at a time when we are all in desperate need of refreshing and new ideas.
The relationship between fashion and technology got off to a slow start and I must say I doubted if it would work and whether consumers would be accepting of it. But I’m absolutely certain now that technology is fashion’s future.
It’ll be exciting to see the different ways designers will incorporate technology into fashion to create style in their collections.
