From men’s briefs, t-back thongs and invisi-thongs to the shirred back panties and über-sassy and über-comfy tap panties, American Apparel bares it all in their new viral ad to promote their line of

As a long time lover of all things vintage, I am steadily becoming more and more obsessed with Topshops fabulous cotton knickers. They are so 1950’s, with their floral prints and gathered seams and are fast becoming the latest must-have underwear piece amongst those in the know.

All of my girlfriends are Hanky Panky addicts. After years of having to do “rear view mirror checks” (you know the head-over-shoulder drill) for unsightly underwear lines, or feeling uncomfortable from the cut or fabric of certain brands, it’s nice to have found a solution to all of our panty woes.

Just in time for spring, Maidenform are introducing the first-ever backless bra, promising to offer women of all sizes the chance to feel “sexy, feminine and supported – all at once!” Finally! A bra that also gives us large busted ladies the opportunity to wear backless dresses without feeling self conscious. Let’s face it, I have a big bust and can testify that...

Boy, oh boy, a new underwear brand has come to London town and its sexy. Kiki De Montparnasse has some very exciting things on offer - they are chic, very hype, and very, very naughty and I don’t mean in an Ann Summers kind of way. Think Agent Provocateur but without the feathers and leather…I am talking sterling silver, 24K gold, pearls and some very interesting...

I’d like to pose a question to all of our wonderful readers out there; is it just me, or does it seem that the overall size of a garment is inversely proportional to the price? Let’s take undergarments, for example. I’ve found this lovely burgundy and navy patterned tunic on

It’s been non stop promoting for the Victoria’s Secret Angels. Ever since they jumped on their very own plane– kindly donated by Virgin Airlines and dubbed “Runway Angel” - from N.Y to L.A, they’ve been taking promotional pics, talking to the press and working Hollywood’s Walk of Fame after receiving an honorary star for their Award in Excellence.

Whilst I am a ‘ticker’ of box marked ‘single’, I am not so bitter that I am unwilling to put something out there for all those couples searching for the perfect gift. If you’re looking for something that says ‘I Love you’, (or if you’re not quite there yet ‘I like you a lot’) lingerie can be the perfect solution. Beautiful and stylish lingerie -...

Name: Kalita Al Swaidi Label: Kalita Began: With Kalita making lingerie while studying English Literature in her final year at Edinburgh university. All about: Creating exclusive, handcrafted “objects of desire” How demanding have you found it establishing Kalita since you graduated and has the experience been what you expected? Establishing the Kalita label has...