by Michele Obi
Online fashion media is becoming so popular, everyone seems to want to cash in. From condé nast who are currently developing a new site called stylefinder, to Gawker’s ex founding editor Elizabeth Spiers who also intends to break into the market with a fashion blog. The name is unknown at the moment, however it could possibly be size0.com, no details are out yet as to when it will be launched…
“We figured: (A) Someone has to tell those people what to wear, and (B) What Dead Horse Media really lacks is gravitas,” Ms. Spiers said via e-mail. “Or gravitas in italics, which is far more serious. And what better way to get it than making lingerie recommendations for Britney Spears?”
[NY Times]
by Michele Obi

Giorgio Armani plays guest editor to The Independent’s “African Issue” on stands today. Half of all revenue made from sales will be donated to the RED initiative, created to help fight aids in Africa.
What’s interesting is the decision to use a black Kate Moss for its front cover, surely an African model such as Alek Wek, Liya Keybede or Iman would have had more significance.
by Michele Obi
With the aid of Sadie Frost, PETA Europe has launched their sexiest ad yet and just in time for another London fashion week. Photographed by Bryan Adams, Sadie is pictured provocatively from behind with the slogan “Turn your back on fur”
“I don’t use fur in my collections”, Sadie explains. “It’s disgusting, and it reminds me of death and blood.” Besides, she adds, “Animal cruelty is always out of fashion”.

[Peta.org.uk]
by Michele Obi
Mischa Barton joins the “Got milk” campaign…
by Michele Obi
CEO of American Apparel, Dov Charney headlines an episode of 20/20 about exciting entrepreneurs and their companies. Watch the video here
by Michele Obi
Every company around is searching for a way to incorporate mobile phones into their business and Topshop is no exception. The store has managed to find a way to further their influence in the youth market by launching a mobile phone style advice service.
In conjunction with Skywire, the service will be an extension of their in-store style advice service and will allow customers to use their mobile phones to interact with Topshop’s style advisors. Shoppers will be able to book appointments, receive advice, receive picture messages of recommended clothing and reserve items.
Managing director of Skywire, Alex Judd, Skywire said of the venture,
“This is a fantastic use of mobile to enhance the unique service that Topshop offers.
With the ability to actually see the clothes that the style advisers are recommending while out of the store, it is a great use of technology.”
[Brand Republic]
by Michele Obi
Kate has now completed her 30 day stint in rehab after being exposed by the Daily Mirror for allegedly snorting coke.
The 31yr old supermodel lost some lucrative contracts as a result and checked in to The Meadows clinic just outside of Phoenix in order to battle her habit.
According to the Daily Mirror, she is also said to be thinking of leaving Britain in favour of the U.S, preferably New York. A source told the paper:
“Kate has been badly shaken by events of the last couple of months.
She will miss her family but she thinks it might be better to live away from Britain for a while.”
by Michele Obi
Published just one month after John Lennon’s death this Rolling Stone cover has been named the top US magazine cover of the past 40 years. Demi Moore at the height of her pregnancy on the cover of Vanity Fair came second and 1968 Esquire featuring Muhammad Ali with arrows in his body came third.
[BBC]
by Michele Obi
“She has shown courage by taking steps to deal with her personal problems and it is only natural that we would support someone that we regard as a friend.” - W’s creative director Dennis Freedman