Menswear AW08: Clueless or Clued up?
Remember the sequence in Clueless where Alicia Silverstone’s character bemoans the fashion choices of the males of her generation?
As she decries their “baggy jeans and backward caps”, an image of guys walking down the sidewalk wearing said jeans and caps flashes across the screen. Fortunately, fashion for men has come a long way. No longer exclusively the territory of wealthy Europeans, male models, and select other men, the “metrosexual” movement has made it acceptable for guys to be just as fickle about their ties and shirts as we girls are about our shoes.
It’s not uncommon to see men walking down the street, jeans emblazoned with the same designer logo as their girlfriends (though, for the record, this type of matching should be avoided if possible). Aside from the competition for the bathroom mirror, most girls probably won’t complain about the increasingly fastidious habits of the men around them. I, for one, am highly appreciative of dapper men.



in men’s fashion and doesn’t Tom Ford know it. From the Hip Hop elite to Hollywood’s brat pack, men have finally woken up to the importance of style. Credited for given Gucci a boost in the 90’s, Ford intends to capitalise on the growing market with a new menswear line and a store located in New York next spring. His partner in crime and luxury brand owner, Ermenegildo Zegna, said of their venture




















