A spot of good news for all our American readers this morning – Mulberry has just opened doors to its first flagship store stateside, on New York City’s Spring Street.

The 5,000 square foot space in the heart of SoHo is a further step in the brand’s commitment to the US market – let’s not forget, last year the luxury label opened a dedicated New York showroom – something creative director Emma Hill, an adopted New Yorker by postcode, has been keen to do for some time.

And as we all know by now, Mulberry doesn’t do things by halves. So, to celebrate the new store and the label’s love affair with the Big Apple, Mulberry‘s created two exclusive bag designs to be snapped up stateside-only.

The New York Clipper, a customised version of a classic Mulberry style, features darling NY-inspired detailing – its glossy Buffalo leather comes in red, white or blue (naturally), complete with a luggage tag displaying the label’s signature ‘Peace, Love, Apple’ motif, and will retail for $950 (£595).

But those wanting an extra special treat should cast their eyes to the exclusive modified Alexa, made in oak Ostrich and covered in dozens of gold apple-shaped rivets. Only 10 are available (!), but they come at a price – $6250 (£4000).

Both bags are available at Mulberry‘s US stores and online at Mulberry.com.

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We’ll level with you, we love Mulberry. So, when we saw superstar Rihanna carrying the label’s latest quilted Alexa in Deer Brown from the AW11 collection on vacation in the South of France this week, we applauded the singer for yet another on-trend style choice.

The What’s My Name singer worked the satchel with an ethnic-inspired maxi skirt, strapless top and statement necklace, proving that working laid-back chic for an everyday look comes as naturally to the superstar as shaking her behind.

We can just about spot a pair of fabulous pumps peeking out from underneath that printed skirt, too. If, however, you’re not accustomed to working the heady heights of the heel in the day (especially when it comes to negotiating cobbles), don’t panic – we reckon a pair of this season’s metallic sandals will work just as well.

Boho-beautiful, Ri Ri gets a big thumbs up from us on this occasion, but what do you think of her look? Cast your votes in the poll below!

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Watermelons remind us of fun, flirty nights on holiday, sipping on fruity cocktails and doing our best to do nothing at all. But if your budget won’t stretch to a week in the Caribbean, opting for this fabulous Alexa bag might just be a clever move.

Still fashion’s favourite must-have ‘It’ bag, Mulberry‘s Alexa satchel with its fruity finish is right up our summer street.

The refreshing pop of watermelon colour is a great way to make a statement, and despite what the weather says, you’ll be satisfied carrying a case full of sunshine wherever you walk.

Best teamed with floaty summer dresses and simple sandals as its namesake suggests, it’s your fast-track to tasty sun-ready style.

Mulberry watermelon mini Alexa bag, £525, available at my-wardrobe.com. BUY NOW!

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Edit: we’ve had to remove our images due to Mulberry‘s picture policy, so for now, you’ll just have to use your imagination…

We’ll level with you – we’re complete suckers for a slice of Mulberry.

The British brand’s ready-to-wear has come on leaps and bounds since Emma Hills appointment as creative director, it’s true, but let’s face it, nothing beats its must-have bags (though its pug mascots come pretty close).

We lusted after the Alexa and we’re still cooing over the Tillie, but we’re foregoing our fashion lust for these now-classic ‘It’ bags in favour of something altogether foxier – its fox lock bags.

Updating the Alexa with unrivalled whimsical charm, statement gold fox face rivets have replaced the bag’s traditional screws and studs to create the cutest cool arm candy around.

It’s our favourite accessory of next season without doubt – and we’re not kidding, we had to be prized apart from it at the press day last week.

Trust us, you’ll be falling for the fox come autumn, too.

Flick through our gallery below to see more treats in store from Mulberry next season…

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Iconic British brand Mulberry was undoubtedly inspired by blooming flowers and romantic secret gardens for its spring/summer 2011 collection, so on March 23rd it took its giant neon roses to the Grand Hyatt Hotel in Seoul, Korea, to present its sunshine-infused catwalk collection – and of course, Mulberry muse Alexa Chung came along for the ride.

Showing off her DJ talents once again, Miss Chung looked effortlessly chic in a Mulberry pleated lavender shirt dress from the label’s autumn/winter 2011 collection on the night – not forgetting the gorgeous camel mixed hair calf Alexa bag she had safely tucked under her arm all evening.

Whilst listening to Alexa’s musical delights guests feasted on miniature foodie treats, including burgers, fish and chips, quiches and chocolate and Guinness cupcakes, washed down with rose Bellinis and watermelon Martinis – how very British indeed.

And at the end of the night everyone left with a seasonal cotton tote featuring the brand’s signature white rabbit popping out of Alexa Chung’s namesake bag – not that we’re jealous, or anything.

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To ‘It’ bag or not to ‘It’ bag, that is the question.

Ever since Mulberry created the Alexa satchel, it’s become the only bag to be seen carrying. Both soft and structured, it can be worn wherever, whenever, with its effortlessly cool sling-on style. The problem? The price tag.  At a bank-breaking £766, jumping on the Alexa bandwagon is a journey not many people can make lightly.

If you still lust after such classic bag beauty but can’t quite justify spending your rent money on cool arm candy, we’ve found an alternative that’s just as attractive but without the eye-watering price tag.

Almost every high street store has had a go at copying the Alexa, but few have been done as respectfully as Topshop‘s black satchel. It’s super-soft leather and gold hardware detailing means it nods towards Mulberry‘s signature without being a shameless imitation. And at just £60, you can have all of the style and none of the regret.

Which one will you choose? We’ll leave up to you (and maybe your bank manager).

Mulberry Black Alexa Bag, £766, available at my-wardrobe.com. BUY NOW!

Topshop Black Aged Leather Satchel, £60, available at Topshop. BUY NOW!

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We’ve put some killer pieces through their paces this year, let us tell you, but our MFL does my-wardrobe series wasn’t just a bit of fashionable fun – we wanted to make sure the design of your dreams was well deserved, and worth every bit of your hard-earned cash.

From beautiful bags to cool clothes, here we pick our favourite tried and tested pieces from my-wardrobe‘s plentiful rails…

1. Mulberry Neely

2. Mulberry Patent Leopard Alexa

3. Jaeger Warwick Tote

4. D&G Raquel

5. D&G Daisy Blouse

Click here to see the rest of our MFL does my-wardrobe!

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