After completing her third and final collection for People Tree, Harry Potter star Emma Watson is moving forward and taking her eco-fashion skills to new heights as her latest collaboration with Italian fashion designer Alberta Ferretti unfolds.

The capsule collection ‘Pure Threads by Emma Watson and Alberta Ferretti’ consists of two romantic summer dresses, a shirt, a maxi-skirt and denim shorts, all made entirely of organic cotton, muslin and hemp – naturally.

“I’m pleased that a luxury brand such as Alberta Ferretti has decided to create ecological clothes,” Emma tells the Telegraph. “I believe this is a big step forward for all of the international fashion industry, but also an important step for an increased sensitivity to the problem of ecology.”

It’s a well-known fact that ethically produced fashion is something Emma is very passionate about, so in keeping with her measures of good will, the actress will donate part of the proceeds made from the collection to her former Fair Trade associates, People Tree.

“I’m grateful Emma accepted this creative partnership that can contribute to fashion and to the health of the planet,” said Ferretti. “She’s an actress I’ve followed since her early days. I like her freshness, her spontaneity and simplicity. She is intelligent, with a strong personality, a young, modern girl of today but aware of social issues at the same time and very rigorous.”

The pieces will be sold exclusively online at albertaferretti.com, from the end of March – and even the packaging you receive your ecological goods in will be organic. She doesn’t miss a trick.

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A totally organic beauty brand sounds like just the thing for a busy girl-about-town whose skin is crying out for a gentle touch. French company Melvita has the answer to this city-weary skin with its range of organic products that promise all kinds of benefits from their use of all-natural ingredients.

As France’s leading ecological cosmetic brand, Melvita is strictly organic at every stage, from the factory located in the picturesque Ardeche region of france, right through to the recyclable packaging used in stores. There’s no denying that Melvita’s organic credentials are second to none, but there’s something about the whole organic thing that just doesn’t fill me with package-ripping-off desire.

It may be that the wheat-grass set have managed to give anything with the tag ‘organic’ a status that means it rarely falls within fashion’s radar. But Melvita has an appeal that reaches beyond the usual ultra-green ultra-dull product association. As Simon Ford, UK Brand manager for Melvita explains, ‘First and foremost Melvita is a beauty brand, it just so happens that it’s organic too.’ Simon affirms that Melvita isn’t the kind of must-buy brand that you’ll buy once and forget about after the trend has passed, instead it’s one you’ll go back to time and again: ‘We want Melvita to be the product that you go to on a Sunday morning after a night out and your skin needs some serious TLC.’

With an extensive range of products from anti-ageing moisturizers to organic eye-makeup remover, Melvita has everything your bathroom cupboard could dream of. In particular, the contour des yeux eye gel is one of the products that is sure to counteract that dreaded Sunday morning feeling. Priced at an accessible £18 the gel has an almost instantaneous bright-eye effect that’s sure to impress even the freshest faced out there.

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We’ve all noticed the number of organic bath and body products that have recently flooded the market, but major beauty brands have been slow to catch on. That is, until Origins announced the debut of their organic line. Straying away from unpronounceable (and unidentifiable!) ingredients, items from the lip balm to the silkening body spritz include familiar names such as organic sesame seed oil and organic willow bark extract. The products are sure to meet Origins high standards while ensuring that we stay as chemical free as possible. The line is available now at Origins stores, or online at www.originsorganics.com.

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