My Fashion Life

Name: Nicole K. Garner

Occupation: PR practitioner, fashion/ beauty writer, instructor

What does your typical day consist of?

With a cell phone constantly glued to my ear and my laptop attached to my hip, I am usually running a mile a minute and mastering new ways to multi-task. Everyday provides a new opportunity to make connections and brainstorm new ways to generate buzz for my clientele and gain them viable exposure. Constantly on the phone with editors, writing press releases, consulting on fashion shows, and setting up interviews, my day is a constant world wind of movement, and I love every moment of it.

PR has become extremely competitive, how did you go about getting your foot in the door?

I went to school for PR (Georgia State University and the Fashion Institute of NY), following that I accrued a diverse range of publicity experience with nationally ranked PR firms by interning, volunteering, and entry level positions.

Which elements of your job do you enjoy the most and which do you prefer to delegate?

I absolutely love writing, it will always be a true passion of mine. On the other hand, I do not mind delegating research and database management duties.

What’s been the most rewarding/challenging campaign you’ve worked on?

Taking the German brand Leporello Handbags, and introducing it to the North American/ Canadian market.

It must be essential for you to always have your finger on the pulse, how do you ensure you stay up to date with current news and trends?

The internet is my best friend. For the fashion world I subscribe to everything from Style.com, WWD, infomat, myfashionlife.com, local boutique and department store mailing list and for trends I subscribe to springwise.com, trendwatch.com, publications from all over the world, and I always look at the ever-changing youth culture to be inspired.

Best piece of advice you’ve been given?

Do what you are good out and outsource the rest!

Visit www.thegarnercircle.com & www.NicoleGarner.com

According to US Weekly, Lindsay Lohan could be the new face of Louis Vuitton’s autumn/winter collection, if so she’ll be replacing Brazilian supermodel Gisele Bundchen.

ApparentlyLindsay was personally asked by head designer Marc Jacobs and she promptly accepted. The deal should at least ease her disappointment at losing out as the face of Chanel to Keira Knightley…..

Will the madness of celebrity never stop. It seems that wannabe fashion designer Victoria Beckham may be turning to Scientology after APPEARING to be engrossed in a healing handbook during a recent shopping trip in La.

The Queen of the Beckham brand is also developing a friendship with new follower of the religion Katie Holmes. Victoria attended the Rock and Republic show at LA fashion week, with the pregnant star and even gave her a pair of one of her Rock and Republic designed jeans to wear to the show…….

Jefferson Hack, editor of Another Magazine, Another Man, Dazed and Confused and ex-partner to Kate Moss has turned is hand to modelling. As part of an advertising campaign for tailors Gieves and Hawkes, Jefferson along with along with top editors Dylan Jones; Anthony Noguera from Arena, Gary Kingsnorth of FHM Collections; Anthony Miles, editor of 10+ and Wallpaper editor Jeremy Langmead will be photographed by one of the best, David Bailey.

A spokesman for Gieves & Hawkes says: “For our autumn/winter collection, we wanted to use real people who put magazines together behind the scenes, rather than models.”

:: Executive Vice President of Warner Music Grp, Kevin Liles attempts to change the Hip Hop attitude.

:: The most powerful woman in PR, Pat Kingsley talks to the Guardian about the cover ups, control and controversy.

:: Supermodel and photographer Helena Christensen is in love once again with Danish rock star Rasmus Walther-Hansen, after her break up in 2003 with the father of their son Mingus.

:: Fashion Editor of Cosmopolitan magazine Karen Hanes Larrain has filed a lawsuit against Diane von Furstenberg, after being knocked unconscious by falling lights at the Von Furstenberg show. Larrain claims she still cant work and is “shaky and dizzy”.

:: Never one to hold back, Naomi Campbell spoke out in defense of Kate Moss, saying “everybody is being bad to her”

Victoria Beckham has been spotted aboard fashion designer Roberto Cavalli’s boat sipping on champagne and smoking cigars alongside boxer Mike Tyson. The former spice girl was celebrating her new deal with Cavalli to be the face of his new women’s range. Husband David unfortunately couldnt attend the party as he was away training with Real Madrid

[In the news

[Jordache]

British Band Kasabian are considering an offer to become the new face of Italian label, Prada. An unlikely pairing but an interesting one, the band members known for their scruffy look will have to smarten up and boast a sophistcated style for the campaign. No decisions have been made as yet, so we have to wait and see what will come of this possible partnership.

[Megastar]

5W Public Relations, dubbed as one of the fastest growing PR agencies in the US, has announced that Elite Model Management will be joining its extensive clientele list consisting of McDonalds Corporation, Evian Bottled Water and Grolsch Beer. Their first assignment will be to promote the Elite Model Look Competition, held annually, the competition is an International search for the next top model. Elite is viewed as one of the best known agencies in the fashion industries, has has nurtured the careers of Claudia Schiffer, Linda Evangelista, Naomi Campbell and currently, Maggie Rizer, and Adriana Lima.

“We are very pleased to be chosen by Elite,” said Ronn Torossian, President and CEO of 5W Public Relations. “Few agencies have the recognition, respect and reputation of Elite Model Management, and we’re confident that we will help Elite to continue to redefine the modeling industry.”

[Israel News, 5w public relations, Elite ]

Nike must be getting slightly worried with the news that German sports goods firm Adidas is in talks to buy its U.S competition Reebok. The deal still has to be approved by Reebok, but once details have been agreed, 2006 will see its completion. News of the takeover resulted in Reeboks shares rising by 16%.

Adidas Boss Herbert Hainer commented on the deal saying,

“This is a once in a lifetime opportunity to combine two of the most respected and well-known companies in the worldwide sporting goods industry”, said Mr Hainer.

[BBC]