[Jordache]

British Band Kasabian are considering an offer to become the new face of Italian label, Prada. An unlikely pairing but an interesting one, the band members known for their scruffy look will have to smarten up and boast a sophistcated style for the campaign. No decisions have been made as yet, so we have to wait and see what will come of this possible partnership.
[Megastar]

5W Public Relations, dubbed as one of the fastest growing PR agencies in the US, has announced that Elite Model Management will be joining its extensive clientele list consisting of McDonalds Corporation, Evian Bottled Water and Grolsch Beer. Their first assignment will be to promote the Elite Model Look Competition, held annually, the competition is an International search for the next top model. Elite is viewed as one of the best known agencies in the fashion industries, has has nurtured the careers of Claudia Schiffer, Linda Evangelista, Naomi Campbell and …

Nike must be getting slightly worried with the news that German sports goods firm Adidas is in talks to buy its U.S competition Reebok. The deal still has to be approved by Reebok, but once details have been agreed, 2006 will see its completion. News of the takeover resulted in Reeboks shares rising by 16%.

Adidas Boss Herbert Hainer commented on the deal saying,
“This is a once in a lifetime opportunity to combine two of the most respected and well-known companies in the worldwide sporting goods industry”, said Mr Hainer. …

Label Frost French, will be designing exclusive gym tops for the 5K Hydro Active Women’s challenge. The tops will be worn by Sadie Frost and Jemima French themselves on the 4th of September during the London run. The event sponsored by Lucozade Sport Hydro Active is being held to support the Breast Cancer Campaign. For more info check out www.womenschallenge.co.uk

[Borkowski]