Jennifer Lopez, Avril Lavigne, Christina Aguilera, Sarah Jessica Parker, Mariah Carey, Alex Curran. These ladies all have one thing in common, despite the fact that the mention of Alex Curran within this list of high profile celebs seems slightly wrong. Yes, they have all put their names to fragrances of course, and WWD have just revealed that Beyonce will be the next...

50 Cent says his new fragrance is “ultra sexy”. The ‘In Da Club’ rapper has teamed up with Lighthouse Beauty to release Power by 50 Cent - a cologne he promises will make men irresistible to women. He said: “When a woman smells the fragrance on me I wanted it to be sensual and intoxicating. I wanted the fragrance to be ultra sexy and that is why I created ‘Power...

If you could smell like anyone who would it be? Would it be 50s glamour in the form of Marilyn Monroe? Or perhaps the scent of wealth a la Victoria Beckham? No I know who you want to smell like, it’s Rihanna isn’t it?! Of course it is. And what would you like your boyfriend to smell of? It has to be Kanye West and Jay-Z. Yes, this is just the next line of fragrances...

It looks like the rock gods have spoken and they have decided that rockstars must meddle in the worlds of fashion and beauty. Only last week did we announce that

So, I’m making a foray into new territory here—perfume! I don’t know about all of you ladies, but I’m never fully dressed until I have spritzed myself with scent. However, it’s tricky to describe perfumes as they change with everyone’s body chemistry and no one has yet figured out how to send smells over the internet (note to any technology proficient readers:...