People are unique and so are their fragrances. We rarely reflect on why we have chosen this or that scent for our daily lives. This is going to surprise you, […]
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7 Of The Best Spring 2018 Fragrances
Retire your winter scents. The Beast from the East has finally packed up and moved on. Yay! With the promise of sunshine on its way, the time has come to […]
Read MoreJ Crew launches two debut fragrances!
We knew it was only a matter of time ‘til J Crew entered the fragrance market, and just like we would expect, it’s doing it with a pretty big bang. […]
Read MoreLady Gaga unveils her new fragrance, Eau De Gaga
There’s a reason why Lady Gaga’s fans are so loyal to her, and that’s mainly because she’s so loyal to each and every little monster in return. Hence why she […]
Read MoreKaty Perry’s new fragrance is about female empowerment and rule breaking!
Evert since she kissed a girl and liked it – and told us about it – Katy Perry has been a bit of a rebel. Which is why her new […]
Read MoreJohn Galliano’s secretly been working with Russian perfumery L’Etoile
Well this is interesting… While those John Galliano/Oscar de la Renta rumours have been floating around in no real direction these past few months, John Galliano has been planning his […]
Read MoreAlicia Keys inks Givenchy perfume deal
Without bursting into song so early on a Thursday morning, we’d just like to point out that we’ve always thought that Alicia Keys was “on fire” (sorry!) and thought it […]
Read MoreMary-Kate and Ashley Olsen discuss their new fragrance with Ellen
Mary-Kate and Ashley Olsen made a very rare talk show appearance the other day, as they headed to The Ellen Show to discuss all things fragrance. We told you at […]
Read MoreClémence Poésy is back for Chloé perfume
Clémence Poésy is back for Chloé, as she has been asked to be the face of a brand new “sophisticated and seductive” fragrance to be released at the end of […]
Read MorePharrell and Comme des Garcons are collaborating on a fragrance!
Pharrell Williams has made quite a name for himself in the fashion biz – these past few months in particular thanks to his penchant for larger than life headgear – […]
Read MoreMary-Kate and Ashley Olsen to release two fragrances
Mary-Kate and Ashley Olsen will be releasing not one, but two fragrances at the beginning of next year – but unlike their previous scents that have been aimed at their […]
Read MoreAlexander McQueen signs fragrance deal with P&G
After what feels like forever (or nearly 10 years, if you want the numbers) Alexander McQueen is finally releasing another fragrance. Squeal! The fashion House has inked a deal with […]
Read More5 of the best summer fragrances
There are so many fragrances on the market these days that we know it’s pretty easy to be overwhelmed with choice. Don’t snap up any old perfume though just because […]
Read MoreAzzedine Alaïa to launch first ever fragrance
In a world where everyone from the biggest fashion designers to the newest Z-listers on the scene have a perfume out, it tends to surprise us when we stumble upon […]
Read MoreGeorgia May Jagger is the new face of Just Cavalli
When does Georgia May Jagger find time to be a normal 20-year-old girl? Not only is the gorgeous Brit the face of Rimmel London, Madonna and daughter Lola’s Material Girl […]
Read MoreNicole Richie’s debut perfume launches this September!
It’s finally time to catch a highly-ancitipated glimpse at the debut perfume Nicole Richie has been working on for the past year! Nicole joined forces with TPR Holdings LLC to […]
Read MoreRihanna gets naked for ‘Nude’ perfume photoshoot
We have a feeling both teenage boys and grown men alike will be very pleased with this next bit of news. Bajan songstress and overall sexpot Rihanna has decided to […]
Read MoreOlivia Palermo poses pretty in Paris for Rochas
Last year it was announced that Olivia Palermo had become the face of the new Rochas perfume Les Cascades de Rochas Eclat d’Agrumes, and now it’s finally time to feast […]
Read MoreYour first look at Selena Gomez’s debut fragrance
After months of speculation and teasing, we finally have more deets on Selena Gomez’s debut fragrance, ‘Kissable’.
Read MoreMore info on Marc Jacobs’ adorable new fragrance, Dot
What better way to help Marc Jacobs celebrate his birthday than to talk about his brand new fragrance, eh?
Read MoreWatch Madonna’s Truth or Dare fragrance commercial
Madonna’s commercial for her debut fragrance Truth or Dare is finally here, so sit back and enjoy it with us! Unlike the singer’s new single Girl Gone Wild, this video […]
Read MoreEva Longoria launches her sophomore fragrance, EVAmour, by Eva Longoria
We don’t only want to talk about how excited we are that Eva Longoria is launching a second fragrance, but about how down right gorgeous she looks in the ad […]
Read MoreToday’s the FINAL DAY to win a Comme des Garcons 2 perfume!
Have you entered our Comme des Garcons competition yet? If you want to get your hands on a free bottle of the brand new Comme des Garcons unisex perfume, this is […]
Read MoreWIN a Comme des Garcons 2 perfume on My Fashion Life TODAY!
Want to win a bottle of the new Comme des Garcons 2 fragrance that’s for both men and women? Of course you do, so here’s how:
Read MoreAndrej Pejic is the face of Jean Paul Gaultier’s new male scent
Jean Paul Gaultier hasn’t released a male fragrance since the classic Le Male launched a whopping 16 years ago (has it been that long already?!) so it’s no surprise he’s […]
Read MoreHear Liv Tyler sing in Givenchy’s full Very Irrésistible Electric Rose video!
It’s finally here, you guys! Stop what you’re doing, pull up a chair and focus all your attention on what we are about to tell you.
Read MoreWATCH a teaser video of Liv Tyler singing for Givenchy
As we reported last month, Givenchy has snapped up the gorgeous Liv Tyler to be the face, body and even voice of its brand new Electric Rose perfume.
Read MoreTop stories this week: Beyonce meets her baby, Dolce and Gabbana offends Hong Kong, Stella goes to Soho, and Moschino comes to London
Kate Middleton turns 30, wears Temperley The Duchess of Cambridge Kate Middleton turned 30 this week, but in her final hours of being a twenty-something, she attended the London premiere […]
Read MoreKristen Stewart becomes the new face of Balenciaga perfume
Kristen Stewart is set to become the face of a brand new Balenciaga perfume, which is slated for release during the autumn/winter 2012 season later this year. Ooo, we’re liking […]
Read MoreMadonna’s Truth or Dare fragrance ad revealed!
We all know that Christmas is a time for giving, and with that in mind, we have kindly been given the gift of a sneak peek at Madonna’s first advert […]
Read MoreWATCH the YSL Opium commercial featuring Emily Blunt and a leopard
It’s here! After months of waiting somewhat patiently, the TV commercial which coincides with Emily Blunt’s campaign image for the Yves Saint Laurent Opium fragrance is finally here! We huddled […]
Read MoreJustin Bieber’s Someday named WWD’s fragrance of the year
Celebrity fragrances have never been bigger, and 2011 has presented us with a multitude of fab-smelling scents courtesy of some very famous faces. Akin to everything else he puts his […]
Read MoreLiv Tyler will sing for Givenchy
Gorgeous model and actress Liv Tyler already has a pretty impressive CV, but now she is set to make her singing debut in an advert for Givenchy, which the brand […]
Read MoreWatch the TV commercial for Marc Jacobs’ Daisy fragrances
Not only is this the first TV commercial for Marc Jacobs’ very popular fragrances Daisy and Daisy Eau So Fresh, but it is actually his first TV commercial… ever. Who would […]
Read MoreThe Only Way is Essex releases another perfume just in time for Christmas!
It looks like the cast of ITV 2’s hit show The Only Way is Essex (or TOWIE as it’s now known) are continuing to make a name for themselves in […]
Read MoreNew E! modelling show Scouted rips off Anja Rubik’s Elie Saab advert
The claws are well and truly out on Twitter today, courtesy of top model Anja Rubik. She took to the social networking site to express her feelings towards the Scouted […]
Read MoreDakota Fanning’s Marc Jacobs ‘Oh, Lola’ ad banned for ‘sexualising children’
17-year-old actress Dakota Fanning recently posed for the ad campaign for Marc Jacobs’ ‘Oh, Lola!’ scent, but it has now been banned by the ASA (Advertising Standards Authority) for apparently […]
Read MoreLady Gaga finally reveals the name of her debut perfume
The name for Lady Gaga’s debut fragrance is an announcement her fans have been waiting over a year for, as the singer signed a license with Coty back in September […]
Read MoreIggy Pop is the face of brand new Paco Rabanne scents!
According to reports this morning, Iggy Pop has become the ambassador of two brand new Paco Rabanne scents and will lend his face (and mane of golden locks) to the […]
Read MoreMadonna to launch first ever fragrance, Truth or Dare
Hot on the heels of the announcement of a brand new clothing line, news has just landed that Her Madge-sty is set to release her first ever fragrance under the […]
Read MoreKelly Osbourne and Lourdes Leon look for the next Material Girl; Madonna launches new clothing line
Lourdes Leon, daughter of one Madonna and co-designer of the Material Girl clothing line, and Kelly Osbourne, the current face of the brand, are in the midst of searching America […]
Read MoreFirst Look: Emily Blunt’s YSL Opium campaign
After months of waiting very patiently, and seemingly endless teasing from Yves Saint Laurent, Emily Blunt’s ad campaign for the Opium fragrance is finally here – and it’s totally worth […]
Read MoreKate Moss launches new fragrance for a younger audience
The Kate Moss empire is expanding, and with a new fragrance aimed at a younger audience under her belt, so is her fan base.
Read MoreX Factor’s Tulisa launches her The Female Boss fragrance in Oxford Street
Tulisa Contostavlos, one of the new generation X Factor judges and one third of the band N-Dubz, has just launched her debut fragrance The Female Boss (TFB for short) at […]
Read MoreElisa Sednaoui is the face of Roberto Cavalli’s new fragrance!
It’s just been announced that gorgeous Italian model and actress Elisa Sednaoui will be the face of the brand new Roberto Cavalli fragrance set to launch in February next year.
Read MoreCould a new fragrance be in the pipeline for Louis Vuitton?
Louis Vuitton hasn’t released a perfume since the eighties, so to say the move to create a new scent is long overdue would be quite the understatement.
Read MoreWATCH Scarlett Johansson’s full Dolce and Gabbana The One commercial
After months of being teased with a snippet here and a little peek there, we can finally watch the brand new Dolce and Gabbana The One fragrance commercial featuring Hollywood […]
Read MoreNicole Richie is getting her own perfume!
Nicole Richie is the latest celeb to break into the perfume industry, as she has just signed a deal with TPR to launch her own fragrance.
Read MoreKaty Perry to launch a second fragrance; asks fans to guess the name
Katy Perry is ‘doing a Selena Gomez‘ and is encouraging her fans to get involved with the ins and outs of her second fragrance. Not that she needs their help […]
Read MoreSneak Peek at Yves Saint Laurent’s Opium ad starring Emily Blunt
It’s only been a matter of weeks since it was revealed that Emily Blunt will star in the new campaign for Yves Saint Laurent‘s Opium fragrance, but a very exciting […]
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