Pistol Panties is well known for its gorgeous vintage swimwear, but now, after what seems an unbearably long wait, the delightful retro brand has launched its debut lingerie line exclusively at John Lewis.

The new lingerie line, named Disco, is said to reflect the brand’s super-feminine vintage style.

“Lingerie was a natural progression from our swimwear collection,” said the brand’s founder and designer Deborah Fleming.

“We have always wanted to reach a wider audience, but it is sometimes more limited with swimwear/beachwear. Since the start of our swimwear brand six years ago, our customers have always been asking us when we will start doing lingerie. I am so excited that now people can not only wear my designs on the beach but all day long.”

The lingerie pieces have been inspired by iconic pin-up stars of the Fifties and Sixties, as well as “eccentric British tea parties”, with liberty prints, pretty frills and bow trims galore, all designed to flatter any womanly silhouette.

“In a lot of ways it was very similar and the lingerie was an extension of swimwear,” explained Fleming. “We have been making Liberty print swimwear in our collection since the beginning, so we’ve always been on the bridge between swimwear and lingerie. The concept of the figure-fixing fit is also very similar but it is our first time introducing cup-sizes, which was a great learning experience for us.”

The collection is now exclusively available at John Lewis, and the company’s head lingerie buyer is convinced the line will be a surefire hit this season.

“We feel it has wide reaching appeal as not only does it offer great shapes in unique striking prints, it also offers fabulous fit,” she told Vogue UK. “There are a variety of shapes from plunging T-shirt bras to boosting balconies – together creating a unique and distinctive collaboration. As a story, we felt it really embodied Deborah’s retro styling with a fun fashion twist. ”

That’s our summer smalls sorted.

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Pistol Panties’ Deborah Fleming sure has got plenty to smile about. Following the current success of her swimwear in the US, she’s set to create a collection for John Lewis.

We’ve long prayed Pistol Panties would make its way to a wider marketplace, and it looks like our wish may have come true as the the American designer behind the brand launches her first swimwear collection , a ‘Disco’ diffusion line , for the British high street.

“John Lewis is a British high street favourite making it the ideal place to introduce the Pistol Panties brand to a wider audience,” Fleming told Vogue UK of her venture, which hits stores May 1.

“Designed with real women in mind, the collection is inspired by the curvy pin-up girls of the Fifties and the Lycra-clad starlets of Studio 54 from the Seventies – but with a modern twist. Featuring supportive underwired halterneck tops and hip-slimming tiered briefs, Disco will provide women with the unique Pistol Panties ‘figure-fixing’ effect.”

A little luring, non? Especially with prices starting at £20.

“I’m delighted Pistol Panties have designed Disco for John Lewis, says Helen Spencer, the department store’s lingerie and swimwear buyer. “An exciting addition to the John Lewis swimwear offer, our customers will find it an irresistible choice for summer 2010.”

Disco by Pistol Panties will hit John Lewis stores in May, marking a much-welcomed move into warmer weather.

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If you thought that Balmain jacket we reported on was a little excessive, then check out this beauty from swimwear brand Pistol Panties.

The swimsuit is called ‘Anita’ and is exclusively stocked in Selfridges. It costs a whopping £2,000. Yes, that’s right £2,000 for a swimsuit, oh and you can’t even swim in it.

Anita is made from 5,000 Swarovski crystals, which is why it is unswimmable. But it gets even stranger, there are waiting lists for this little number, yes there is more than one person who wants to buy it!

It is limited edition and will be stocked in Selfridges in London, Manchester and Birmingham.

I don’t know about you, but this all seems a little excessive to me. I’ve never really understood swimsuits that were made purely for posing. But this really is ridiculous, I do like the pattern though. So if you’re reading Pistol Panties why not make a swimsuit fabric version for us paupers.

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