Fashion’s certainly getting down with the kids lately – in between Gucci launching its social networking site Eyeweb and Louis Vuitton twittering, Burberry is now launching its hotly anticipated social networking site, Artofthetrench.com.

Gucci’s gettin’ down with the kids. The Italian fashion house has launched a new collection of eyewear for the younger generation, called Gucci Eyeweb.

From exclusive to professional to public, online social networks are quickly working their way into our daily lives and becoming an essential marketing tool for many. The most recent addition to the world of online networking is Modelshotel.com a private social network for professional models. Founder Jesper Lannung talks to us about the inspiration behind the concept...