by Michele Obi
Adidas 
and Stella McCartney have announced the extension of their sport performance collection with the a³ Flyride running shoe, due to launch in stores in May this year. Aside from being lighter, softer and flexible, the a³ Flyride’s unique selling point is its key cushioning technology. The running shoe features the lightest heel-to-toe a3 cushioning system for women, additional benefits include breathability and sweat absorbing/anti odor treatments in the insole.
Prices start from approx. $200, €170, £116
[adidas]
by Michele Obi
This month sees the launch of the Alexander McQueen and Puma collaboration. McQueen, a self confessed sports shoe lover has designed a sleek and stylish collection of trainers for both men and women ready to be launched in 200 to 250 stores worldwide including McQueen’s flagships in London, New York and Milan.
“I have always had a great passion for trainers, so I am very excited about this collaboration with PUMA. I am confident that my design philosophy, combined with PUMA’s excellence in the field, will result in a totally unique product. I believe that this partnership will be a great success.”
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by Michele Obi
Man of many talents Pharrell Williams is suing Reebok for $4 million, accusing the sportswear co. for breach of contract regarding production of his clothing label Billionaire Boys Club and footwear brand Ice Cream.
“In January 2004, only a few months after the execution of the agreement� certain Reebok personnel began to acknowledge to BBC that Reebok could not adequately produce the full range of Licensed Products�in a manner consistent with the design and quality standards and specifications required by BBC.”
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