Superga-My Fashion Life

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Rita Ora replaces Alexa Chung as face of Superga!

Rita Ora replaces Alexa Chung as face of Superga!

Hot singer-of-the-moment Rita Ora has just been named the new face of Superga, replacing former brand ambassador Alexa Chung. Don’t feel bad for Alexa though; she wasn’t unceremoniously dropped… it […]

Alexa Chung models for (and directs) Superga’s latest ad campaign!

Alexa Chung models for (and directs) Superga’s latest ad campaign!

Good old multi-tasking, multi-talented Alexa Chung! Not only did the British presenter and newly appointed Superga creative director get all spruced up to pose pretty for the brand’s ad campaign, […]

The Olsens to become creative directors at Superga

The Olsens to become creative directors at Superga

Once heralded as the original plimsoll for those in the know, cult Italian brand Superga has upped its fashion game this year – and with the arrival of two new […]

Love or Hate: Superga pink classic pumps

Oh Alexa, how the fashion brands must love thee. Not only have you sent Mulberry’s profits up, you’re now sprinkling your magic on Italian footwear label, Superga.

How we wear Isabella Oliver

How we wear Isabella Oliver

If you remember my confession last week of an unquenchable craving for classic pieces, you’ll remember I said it was a prelude to a guest blog I’d written for Isabella […]

Get Alexa’s everyday style with Superga

Iconic Italian brand Superga turns 100 this year, and to celebrate the success of its classic plimsoll, it’s bought super style icon Alexa Chung on board to front its latest […]