[noskim] The summer is on its way and undoubtedly mums to be are on the lookout for perfect maternity swimwear that’s flattering enough on that cute little (possibly huge) baby [...]

If you need a legitimately good reason to put down all the chocolate Easter eggs this Bank Holiday Monday, this picture of Natalia Vodianova in her swimming suit should do [...]

[noskim] If you’re a shrinking violet fond of muted tones and understated designs, it’s time to break out and embrace a new world of bold, bright, statement pieces. This year [...]

[noskim] Happy Valentine’s Day fashion peeps! If your other half has surprised you with a lovely little couple’s holiday then a) you’ve got him very well trained and we urge [...]

[noskim] It’s time to buy some swimwear, guys! Don’t worry, all the sugar from our Trick or Treat sweets hasn’t made us go a little bit mad, November is actually [...]

It’s August tomorrow, and we’re officially in holiday mode. Here in London, the sun has once again disappeared to make way for the rain (cheers for that, weathergods…) and we’re [...]

A bikini, you say? In February? Surely not! Well, actually yes, February is in fact the best time to buy beachwear, as a lot of pieces are still reduced in [...]

The long weekend has officially begun! Thankfully the sun is out AND our favourite stores are celebrating with lots of fab discounts and free delivery offers. Here’s a round up [...]

Looking to book a last minute holiday? You’re in luck – La Senza has just launched its swimwear sale with endless styles now up to 50% off! Whether you’re after [...]

Also known as the ‘strawberry’ shape, body shapes do somewhat resemble a complicated fruit cocktail at times (pardon the pun). If your frame is relative to a punnet of the [...]

So we’ve covered the apple and rectangle body shapes. Now on to the pear. Pear-shaped girls should try and draw attention to their top half. Bikinis with plain bottoms and patterned tops [...]

So we’ve covered the Apple body shape. Now for the rectangle. For the leaner ladies sporting a ‘surfboard’ physique, save for bosoms and the illusion of a derrière; welcome to [...]

Beachwear suited to your body shape is just as much a pressing matter as Kate Middleton’s next (diplomatically chosen) fashionable ensemble. Getting it right when it comes to body-baring season [...]