It all began with the SS08 collections. Viktor and Rolf’s characters lit up the Paris SS08 catwalk, once again putting theatrical fashion back in the spotlight. Also interpreted by design house heavyweight Miu Miu in their SS08 collection, the clown was celebrated with harlequin prints and patterns adorning stunning dresses and eye-catching bags and shoes. ‘Clown couture’ was also spotted at Roksanda Illinic, Eley Kishimoto, and Sass and Bide.

There is the possibility that fashion week may cease to exist. Instead show season could be nothing more than a series of catwalk presentations streamed via the internet and the fashion pack may find themselves swapping a week of parties, shows and dressing up for their sofa, pyjamas, a laptop and (coffee) champagne.

Viktor & Rolf for H&M hits the stores today. The Swedish designers really pulled out all the stops for this collection without compromising themselves.
Pre-show

The show

Tv-Ad