Search Results for “sportswear

Invest In Designer Compression Sportswear. Your body will thank you for it!

Last Updated on 12th November 2017 Great health leads to a better life. More and more of of us ladies are recognising the truth behind these words and are gradually adopting healthier lifestyles. Knowing that looking good involves more than proper make-up and the right wardrobe, we’ve become well aware that in order to achieve a healthy and fabulous body, we have to adopt a combination of healthy eating and regular exercise as well as an overall lifestyle change. Thankfully, these days there are many opportunities to get fit. Not only have gyms sprung up in most neighbourhoods there are lots of other forms of exercise to choose from including yoga, dancing or any other unique workout classes that meets our fancy. Top tip? It is always best to start off slowly when embarking on a new fitness routine. This gives your body enough time to get used to the workout. You can gradually build up to more intensive exercises as you go on. Most importantly however, you  need to have the proper equipment and fitness gear to match your fitness routine. For instance, if you’ve taken up jogging, ensure that you have the proper shoes for it. You’ll lalso need the appropriate clothing to help you make the most of your workout. Designer compression sportswear is all the rage nowadays, and for very good reason. Rising in popularity mainly due to endorsements from famous athletes, celebrities and even major sports labels and fashion brands, sportswear has now become fashionable and wearable. Chances are you’re starting to spot lots of women wearing yoga pants or leggings outside of the gym. While famed for their comfort and casualness, compression gear is also popular for more functional reasons altogether… 1. Better performance. Compression clothing was originally designed to help enhance the performance of athletes when taking part in competitions. By enhancing performance, they give you […]

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Where to Find Your January Sportswear Savings

Last Updated on 27th June 2016   Shopping in the January sales can mean many things to many different people – finding that perfect winter coat at the perfect price, stocking up on all those winter accessories to see you through to March, or maybe just queuing up on a cold street corner, keeping your fingers crossed that the dress you’ve had your eye on is going to be on the sale rack AND in your size. But there’s another essential area of January clothing that doesn’t often get too much attention – sportswear. Ok, so it’s not exactly high fashion, but at the time of year when you’re much more likely to start a new fitness regime, it’s important you know where to find the right gear… Of course, sportswear specialists are an obvious place to start, especially if you need something a little more niche. There are plenty of online retailers that can cater to a whole range of sporting activities from gymnastics to golf and at this time of year there’s a very good chance that they’ll have a decent selection of items in their sale. It’s also worth searching for promotional codes before you pay for your items, saving you a few more pounds in the process. Larger sportswear retailers don’t disappoint in this department either. In fact, the online arms of sportswear giants often provide everything you could ever need for whatever sporting activity you want to undertake. When you have the best intentions and what to get out on that morning run a few times a week but don’t have a suitable pair of trainers or the budget to get some flashy ones, online treats such as Sports Direct Discount codes mean you won’t have any excuses to put if off any longer. And […]

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Is David Beckham launching his own sportswear brand?

Last Updated on 7th April 2014 David Beckham could very well be expanding his fashion empire even further, as rumours are doing the rounds this morning suggesting that the retired footballer might be launching his very own sportswear brand. According to WWD, Becks is reportedly in talks with Li & Fung to create a casual ready-to-wear collection. Although no one has been available for comment, the rumours sound pretty legit, as Becks already has a number of fashion conquests under his belt. As well as his Adidas, H&M Bodywear and new Swimwear collections, he’s also posed up a storm for the likes of Belstaff and Emporio Armani among others, so it’s safe to say his name is almost as synonymous with fashion as it is with football. We’ll let you know more details as soon as we get them – this is pretty exciting stuff!  

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Six stylish sportswear pieces that will make you WANT to go to the gym!

We predict that the membership queue to your local gym is going to be longer than that of a One Direction album signing come January, so why don’t you get a little head start and sign up to the gym now? One gym session a week will make you feel a lot less guilty about gorging on Christmas food prior to the big day, plus it means you can eat more Christmas pudding and have that third helping of roast potatoes. We think that’s how it works, anyway… Moving on. We know that there can sometimes be a misconception about sportswear being unflattering and not very stylish, but were making it our mission to dismiss that. Take a look at the six pieces we have selected to prove our point that will make you want to flock to the gym! 1. Stella McCartney’s collaboration with Adidas isn’t the only reason we are tempted to work out, but it sure helps… Adidas by Stella McCartney seamless strap tank, £60 2. Stand out from the crowd and embrace your girlie side with these loud, pink trainers! Nike Air Max pink trainers, £90 3. Cover up before and after your work out with this luscious leopard pint tracksuit top! Nike Sportswear leopard print tracksuit top, £60 4. We love the smooth silhouette these sports tights give you. Adidas by Stella McCartney seamless seven-eights tights, £60 5. Keep the girls strapped in and make sure they stay firmly in place while you’re doing your workout with this cute sports bra! Lucas Hugh Rover sports bra, £105 6. Carry your sports-gear in this luxurious ultra stylish bag! Michael Kors sports bag, £370

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Kate Hudson creates sportswear collection for JustFab

Last Updated on 10th July 2013 Clearly not content with just co-designing collections for Ann Taylor, Kate Hudson has also decided to dabble in sportswear – and her first collection entitled Fabletics is slated to launch later this year! Kate joined forces with online retailer JustFab to launch a collection comprised of sporting clothes and accessories, and is targeted at working professionals and busy mums on-the-go. “I co-created Fabletics with Don Ressler and Adam Godenberg [co-CEOs of JustFab] to offer busy women quality activewear that is fashionable, functional and affordable,” she said. “I’ve always lived an active lifestyle, and with two boys life has only gotten busier. As a working mum, I know what it’s like to be on the go and running around from one activity to the next. “Sometimes you just don’t have time to change, but you still want to look cute – whether you’re taking a yoga class, running errands or meeting up with friends before you pick the kids up from school.” We can’t help but think Kate would look “cute” regardless, but we’re thankful to have another sporting collection to look forward to. Kate Hudson’s Fabletics is due to launch this October. [WWD]

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Louise Gray turns her talents to sportswear!

Last Updated on 16th August 2012 Watching all the incredible athletes during the London 2012 Olympics has inspired more than handful of people to get sporty. This is why, despite the Games being officially over for another four years (sniff!) sportswear collections are still a red hot idea, hence why Louise Gray has got on board and designed her own! The Scottish designer didn’t create a generic sportswear collection though – she had the first ever all-female horse racing team in mind! “I’m very pro-women as a designer, so when I was approached to do this project and read the amazing things that these women have achieved, it convinced me to get on board,” the designer told British Vogue. “They’re really strong female role models. “I took the silhouette from one of my most popular dresses and made it shorter and a bit sportier for the girls, and applied the colours in stripes. I wanted it to be graphic and bold.” Graphic and bold it definitely is, and you can see British jockey Hayley Turner, American Chantal Sutherland and Canadian Emma Jayne Wilson modelling the kit above. Do you like it? [Images]

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Runway to Bedroom Mirror: After Hours Sportswear

Last Updated on 19th October 2013   Fashion is the only arena where you can experiment without explanation. The catwalks decidedly smash barriers, unstitch formalities and deconstruct convention to give rise to a fresh and exhilarating aesthetic, that often leaves onlookers speechless. And, in this case, even allows you to wear your school P.E kit to fashion week. (We’re assuming you were clued up, trend-wise, at 13. Such is the allure of spring summer 2012’s sport-infused offerings; everything we witnessed on the catwalks scored undisputed goals with us. Usually the reserve of the playing field, this season brought us sportswear in an after-dark appropriate form. Suddenly neoprene, mesh and parachute straps have become soiree essentials and a neon-free you is not right. Mix it up and make it feel unexpected by teaming a zip up dress with neon wedges, or pair a pencil skirt and brilliant white T with a nylon drawstring parka and killer heels. Quite frankly, these high performance pieces are  pitch and dance floor proof!   Jason Wu Silk-trimmed stretch-jersey dress, £920, available at Net-a-porter     Zip Up Neon-soled Wedges, £19.99, available at H&M   Orange Perspex Clutch, £35, available from ASOS Collection     Givenchy pencil skirt with patent detail, £495 £249, available at My Theresa    T by Alexander Wang classic muscle jersey T-shirt, £70, available at Net-a-porter    Thin Nylon Parka, £19.99, available at H&M   McQ Alexander McQueen Perspex detailed leather platform sandals, £370, available at My Theresa

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10 Fashion Icons And The Trends They Made Famous

Last Updated on 6th June 2018 The fashion industry introduces us to new styles and trends every season but how many designers would truly be where they are today without the help of some of the world’s most influential fashion icons? These ten celebrities not only had great careers, but they became some of the most influential fashionistas in the 20th century. Here’s a little more about them and the trends they made famous. Audrey Hepburn If there’s one thing Audrey Hepburn was known for (other than Breakfast at Tiffany’s, of course), it was her penchant for the little black dress. Her classic Holly Golightly look is one of the most iconic photographs of old Hollywood. Get your own LBD today to emanate Audrey’s style with plus size dresses from Ashleigh Plus Size. Madonna For Madonna, the 80’s was all about tomboy fashion, but she soon demonstrated her chameleon sense of style with leotards, pinstripe suits, and the iconic Jean Paul Gaultier bustier. Of course, let’s not forget her Hung Up disco phase… Twiggy Known for her thin build, long eyelashes, and short hair, Twiggy quickly rose to stardom and became the face of London in the swinging sixties. She was quickly christened an ‘it’ girl, with her androgynous look and trendsetting styles giving her prominence as a cultural icon. Marilyn Monroe Who could forget Marilyn Monroe’s high waisted bikinis? With her 50’s hourglass ideal she injected sex appeal into the fashion industry and paved the way for trends that have continued to be impersonated by some of the world’s most influential designers. Diana Ross For many, Diana Ross was the mother of Motown, and the genre wouldn’t be where it is today without her voice and her fashion. Known for pairing embellished gowns with extravagant wigs, Ross taught us […]

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Men’s Fall Fashion Trends

Last Updated on 18th January 2018 September is upon us and the temperature has dropped considerably, which officially means that autumn is here. With autumn comes an inevitable style transition and new trends to follow. We’ve teamed up with Trendhim to talk you through some key autumn trends and how you can incorporate them into your wardrobe. Orange Bright orange is the colour of the moment right now. Whether you choose to channel it through a double tracksuit and give a nod to the sportswear trend, or simply wear an orange beanie hat or scarf, this is one trend to not miss out on. Sportswear Sportswear is the trend that just won’t seem to die, and for good reason! Super comfortable and easy to style means that streetwear styles like luxe tracksuits and hoodies are still dominating men’s fashion, for inspiration look to Tommy Hilfiger and Supreme. Varsity styles are also coming back into style this season so head to your local vintage shop to get your hands on some college apparel t-shirts. Whilst we’re on the topic of vintage, 90’s sportswear like zip-up Adidas waterproofs are also great pieces to get your hands on.   Earth tones Looking back at the catwalks of London, New York, Paris and Milan from earlier this year, it was clear to see the dominance of earthly tones such as khaki, browns, camels and mustard yellows. Pantone, the authority in colour, also named their colour of the year as a shade named ‘Greenery’, showing just how popular and influential these colours have proved to be in 2017.   This is such an easy trend to follow as the colours are so easy to wear and versatile. Some great pieces to wear include camel and Burberry-esque trench coats, deep brown leather bracelets and hunter green […]

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Hold on to your wallets. Supreme x Lacoste is nearly here!

Last Updated on 13th March 2017 When it comes to collaborations, there’s no denying that New York skate brand Supreme have been on fire of late. Their latest collection with Vans is sure to be a success and fans are eagerly awaiting their collaboration with luxury heavy weights Louis Vuitton. Also, just in time for spring, Supreme has teamed up with the French clothing company Lacoste for a contemporary preppy sportswear collection consisting of pastel coloured jackets and polo shirts, tennis sweaters, tracksuits shorts and caps all emblazoned with Lacoste’s infamous alligator logo. Scheduled to drop online at supremenewyork.com and instores on March 16th, check out the full Supreme x Lacoste collection below. [Images]

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Valentine’s Day Gift Ideas For Him

Last Updated on 15th February 2017 It seems like only yesterday that we were tucking into those Christmas mince pies – yet February 14 is fast approaching. Whether you opt for all-out cheesiness or prefer to keep your Valentine’s plans understated, buying the right gift for your partner can sometimes be a real struggle. But help is on hand, with this range of gift ideas that will help show him just how much he means to you. You can thank us later! 1. Boys love their toys and there is guaranteed to be at least one gadget out there that will see him salivating. Looking online can help you get the best deals, with retailers such as Mobile Phones Direct offering everything from bargain phone packages to games consoles. If you’re still stuck, an Amazon Digital Gift Voucher will give that personal touch as you sanction his spending spree. 2. Ramp up his street style with one of these luxury streetwear brands for 2017. From BOY London hoodies to skate-inspired Stussy brand tees – this is a range that can cater to almost any taste. Perfect for when he’s having some downtime, this casual range will elevate those casual looks to whole new heights. 3. Perhaps personal grooming products may seem like an easy choice, but the clever components in our specially selected hair-care edit will see his hairstyle take off (literally). From curl-defining crème to fresh smelling tea-tree styling wax, this range is the ultimate accompaniment to a well-defined coif. 4. Feel like busting the budget? Then a Smart TV can bring the ultimate wow-factor to your living room. Plus, this is one you get to both take advantage of. Aside from awesome picture quality, a host of add-ons and apps will make sure you have plenty of time […]

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5 Luxury Streetwear Brands for 2017

Last Updated on 20th January 2017 Because of the relentless changes in preference when it comes to all things streetwear, it’s really tricky for brands to remain on-trend throughout the year, or even just for a season. All labels – established and upcoming alike – constantly face the dilemma of either evolving and transforming their style to keep up with the times, or standing their ground and remaining true to their founding individuality. With 2017, you’ll find that the terms streetwear, menswear and sportswear will carry on becoming more interchangeable over time, unless streetwear brands begin to differentiate themselves by embracing the perishable aspect of their brand identity, whilst coming up with innovative ways to stay relevant. Without further ado, here are the top 5 brands to keep an eye out for as we begin 2017. 1. Boy London Founded by Stephanie Raynor in 1976, BOY London still remain firmly in the spotlight all these years later. Treasured by the underground and desired by everyone else who are wanting a taste of their trademark attitude, BOY are enthused by an innate desire to constantly reinvent themselves and bring out ground-breaking new styles – whilst still holding to their original ethos. Definitely look out for BOY London’s Mens Hoodies; styles such as the BOY Eagle Flock and the BOY quilted zip hoodie are still immensely popular today. 2. Criminal Damage With the label launching from the streets of East London in 1991, Criminal Damage have perfected their brand identity as a diverse streetwear collection for the urban shopper who craves ludicrously cool, contemporary streetwear. Be sure to browse Criminal Damage Mens Sweatshirts, an extensive range of sweatshirts draped with tongue-in-cheek graphics, intricate prints and quality detailing. 3. Scotch and Soda Scotch & Soda remain on the more stylistic side of the […]

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Staying Trendy on the Slopes: a Guide to Winter Resort Casualwear

Last Updated on 15th December 2016 Winter would simply be incomplete without some fun in the snow. And what’s more fun than a gorgeous ski vacation? With so many wonderful resorts and destinations to choose from, and ski vacation companies like Snowtrex offering fantastic ski holiday deals for pretty much each one of them, narrowing down where you want to go can be difficult. However, whether you’ve already booked your ski holiday or are still trying to decide, you are going to want to consider your winter resort wardrobe as well. Resort Wardrobe Must-haves The Right Boots Of course no winter wardrobe, let alone a ski resort wardrobe, would be complete without an exceptional pair of winter boots. They need to be stylish, but also warm and water proof – see our winter boot buying guide. We would suggest a practical and sporty model for heading up to the slopes – something like Sorel – as well as a cute and comfortable ankle boot for when you’re out and about in the restaurants, cafes, and bars, or a comfy pair of Uggs for when you’re fireside. A Quality Ski Suit When it comes to the actual ski wardrobe, brands like Spyder, Obermeyer, and The North Face have the right outfits to keep you moving, warm, and on-point. You can find some of these brands at winter women, among others. When shopping, keep in mind that the current sportswear trend is still promoting color-blocking, with bright pink and grey combinations being particularly popular. Warm Lounging Attire Of course part of the whole ski vacation is enjoying the ski resort and quaint town. In order to look good on and off the slopes, you need great lounging attire included in your resort casual wardrobe. From warm knit sweaters and dark wash jeans […]

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Delivered With Love: Diadora Brightens A Customers Day

Last Updated on 8th March 2016 It’s so difficult these days to develop a campaign, that’s innovative, fun and interactive. Which is why this really caught our eye. As part of their brand message – to make the joy of sports bright – Italian sportswear brand Diadora enlisted a group of avid runners from 10 different countries to participate in a once in a lifetime relay which involved delivering a a pair of shoes by foot . Yes, by foot. And not just within Italy, but from their manufacturing headquarters in Milan all the way to Barcelona. Unbeknownst to the customer, when he hit the “buy now” button,  his purchase was the beginning of a memorable experience for a group of runners who each contributed to running with the box of trainers over 1482 km across various terrains. Of the campaign Romina Zanchetta, Head of Communication. said, “At Diadora, we have a slogan: “make it bright”. This reflects everything we do and everything we stand for. We think this act of joy, letting all these people do what they love to make a special delivery for one lucky customer, was a unique chance to prove it. We hope people had fun taking part in this event, and that it will inspire to enjoy sports and the outdoors.” Being keen runners ourselves, we would have LOVED to have participated in this. It must have been so tough but extremely rewarding. And “well done” to all those that took part. We can’t imagine how much dedication and determination it took. The run which lasted for a total of 9 days, was documented throughout via social media and with live broadcasts on Diadora’s website as it passed through Europe. If you’d like to relive the experience, click here to meet the runners which included a dog, 4 couples,  and a runner who actually […]

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Trainer Trends According To AW15 and SS16 Collections

Last Updated on 22nd October 2015 Winter is upon us and we’re all getting excited for the wardrobe change. No matter where we live, or the weather outside, trainers are often most popular footwear choice out there. Now London Fashion Week Collections have deemed these a stylish way to finish your outfit. Both Autumn/Winter and Spring/Summer collections saw designers topping off their couture outfits with a pair of sneakers. Read on for a recap of this year’s London Fashion Week Collections and the trainers which will no doubt soon hit the shelves near you. Full soles Lulu Kennedy – a newly approved guard of Fashion East house tried something new for her 2015 LFW Autumn/Winter Collection. This saw a casual look finished with crisp white sneakers. Whilst this option isn’t the most practical in the market, they are definitely a worthy statement! Nike Air Max Thea Trainers from Sole | Trader will match any outfit of yours, from skinny jeans, to tights and sportswear, these trainers are versatile and definitely have something about them! Pattern Slip-ons Looking ahead from Winter to the next season, Zandra Rhodes’ Spring and Summer 2016 collection presented the summer palette with embellished trainers. So get yourself a pair of Toms for warm, dry days and remember their one for one campaign will also help somebody in need. Rubber Band Slip On Christopher Kane brought a range of slip on trainers to the Spring/Winter London fashion week. Again this reiterated catwalk outfits don’t need six inch heels to achieve fashion status. So go ahead, get comfy in a pair of Adidas Superstar Slip On Trainers! Pattern Trainers We have to take our hat off to Christopher Kane one more time. His collection boldly introduced the pattern sneaker with corporate clothing. It’s time to incorporate some colour […]

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How technology is being used in fashion

Last Updated on 7th November 2014 Since the Industrial Revolution, companies of all kinds have looked to technological innovations to improve workplace efficiency. Two centuries on and digital technology has permeated every nook and cranny of our lives, with the fashion industry now embracing the very latest technologies to alter the way we look and feel. Technology and fashion have in fact been on a collision course since around 2007, when designer Hussein Chalayan came up with a ‘video dress’ incorporating 15,000 LEDs in its fabric. Now, wearable technology is really taking off and the public has access to innumerable pieces of kit to adorn their persons. A lot of it may not be immediately identifiable as fashion per se, but it marks the start of a new revolution, which is about to sweep through bothworry industries. Demand led The key to good design is meeting a real need, and the need now is to have access to whatever data or technology we want at all times. The best way to do this is to blend the kit into clothing and accessories, and the fashion industry is driving the revolution in wearable technology. This techno-clothing has to look great; otherwise people simply won’t wear it. The technology required to create the devices is becoming more flexible, durable, and affordable, so that the room for innovation is expanding by the day, and designers are able to come up with a range of attractive designs to meet consumers’ aesthetic and practical needs. Sony SmartWatch This attractive smartwatch uses the Android OS and has a 1.6-inch touch screen. It syncs date, time, and weather information over Bluetooth via compatible headphones. Functions such as, controlling the music player and viewing messages, email, Twitter, and Facebook can all be customized, and for fitness fanatics a […]

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London Fashion Week SS15 highlights from Mulberry, Topshop Unique, Marchesa and more!

Last Updated on 16th September 2014 London Fashion Week certainly didn’t ease us into the new season’s offerings gently, as it plunged straight in with fabulous collection after fabulous collection. Mary Katranztou once again pushed boundaries with her dance inspired collection, while both Whistles and Topshop Unique gave us hope that we can partake in the new-season trends at a fraction of the high end designer price. And as sportswear was a big theme of the Topshop Unique show, we definitely think versatility and wearability will spring to mind when deciding on whether to splash out on the new season pieces. After all, who doesn’t want to tell themselves they’ll head to the gym and be the most fashionable one there… Elsewhere in London, Mulberry proved that it doesn’t need a creative director at the helm to churn out an inspired collection with a great vision, and Marchesa once again made us completely envious of each and every model lucky enough to be draped in the exquisite designs. As pictures speak am thousand words, here are some of our visual highlights of London Fashion Week so far… Topshop Unique Mulberry Mary Katrantzou Marchesa Whistles

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New York Fashion Week SS15 highlights from Jeremy Scott, Michael Kors, Proenza Schouler and more!

Last Updated on 11th September 2014 We were particularly excited for the Jeremy Scott spring/summer 2015 show, as Miley Cyrus hinted that she would have something to do with it back at the MTV VMAs a few weeks ago. And she certainly wasn’t telling porkies, as she was in fact walking the runway for her good friend Jeremy Scott – and if we’re being honest, it almost seems like his entire collection was made exclusively for her. The pair also unveiled a  series of accessories titled Dirty Hippy – which essentially look like they’re made of kids’ toys and all things nineties. So girls, you know where to get your new wardrobe from if you want to channel Miley… Elsewhere, the New York Fashion Week spring/summer 2015 catwalks saw collections from Betsey Johnson – which was as wild and fairytale like as you would imagine – and Proenza Schouler, among others. Jack McCollough and Lazaro Hernandez made sportswear a pretty big part of their latest Proenza Schouler collection, although it was juxtaposed nicely with some fierce parkas, casual jumpers, and more leather than you could shake a stick at. Leather trousers? Check! Leather incorporated in polo necks? Check check! Michael Kors presented a stereotypically happy and upbeat collection comprised of fun stripe and gingham prints, bold colours and cute separates. Flowers and sequins were in abundance – sometimes on their own, sometimes together! Here are some of our highlights from the latest New York Fashion Week shows: Jeremy Scott Proenza Schouler Michael Kors Betsey Johnson

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Net-a-Sporter to launch next month!

Last Updated on 30th June 2014 If “I don’t have any stylish sportswear” was your one and only excuse to avoid the gym or going for that run, then you’re going to have to think of a new one, as Net-a-Porter’s new sportswear platform Net-a-Sporter will be launching next month! “The initial idea for Net-a-Sporter only came about six months ago,” Net-a-porter president Alison Loehnis said. “We already carry some great activewear brands, such as Adidas by Stella McCartney, Lucas Hugh and NIKE and we wanted to build on our offering and broaden our buy to create a dedicated category for sport.” So what can we expect from N-A-S? “A mixture of accessible and luxury sports brands,” she continued. “It was important to us from the beginning that the pieces themselves were not only performance-based but that they could also be incorporated into our customers’ personal style. “We know that a lot of women are exercising and heading straight from their yoga or ballet class to breakfast with friends without changing. With this in mind, we have developed a category called ‘après sport’ designed for those who want to look incredibly stylish after their workout.” Sounds like they have thought about absolutely everything! The service launches on July 9th,so we don’t have long to wait to find out what lovely brands and pieces await us. Are you excited? [Telegraph]

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Harrods revamps its sports department!

Last Updated on 2nd June 2014 We told you last month that Selfridges was giving itself a huge make-over, and now it looks like our other favourite London department store is following suit. Yep, good old Harrods is giving its sports section a huge overhaul just in time for the World Cup. “We are streamlining our current area to give our customers the best in technical and lifestyle sports categories,” said Jason Broderick, a spokesperson for Harrods. “This is a hugely exciting time for us as Nike and Adidas – two amazing anchor brands – have both created incredible spaces with an exceptional range of products. “Health, running and yoga are extremely important to our customers, so we have also extended these areas.” No longer can you use “I don’t know where to buy my sportswear” as an excuse for not going for that morning jog or renewing your gym membership. And speaking of the World Cup, footie enthusiasts will be pleased to know that a pop up store will be, well, popping up on the fifth floor until Sunday July 13th. Pretty neat, right? See you there! [Harper’s Bazaar] [Image]

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Mary Katrantzou teams up with Adidas Originals

Last Updated on 21st April 2014 Sportswear has never been more fashionable, especially now it’s been announced that Mary “Queen of Prints” Katrantzou will be teaming up with Adidas Original for a long-term partnership! We can expect the collection, which will be comprised of clothes and footwear, to debut in November this year! “I’m really excited to be working with Adidas on a line of apparel and footwear,” the London Fashion Week designer said. “I grew up, like so many other kids around the world, wearing Adidas sneakers and I’m really excited about bringing my vision to such a global brand. “They have a fantastic heritage and their ability to innovate in sportswear makes them the perfect partner for us to work with in this market.” True story! No excuses to avoid the gym or going for that run now. And since the collection will be launching at the end of the year, we think we already know what we’ll be asking Santa for… [Vogue]  

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First look: Topshop x Adidas Originals

Last Updated on 13th March 2014 We told you that a Topshop x Adidas Originals collaboration was in the works, and now it’s time to take the very first look at the collection. As promised, the collection offers the best of both brands, meaning we get relaxed and comfortable Adidas sportswear (complete with the iconic triple stripe logo, of course) combined with fun, contemporary and ultra feminine signatures. “Topshop and Adidas Originals working together is a total celebration of the greatness of fashion and sportswear and how important and influential they are to each other,” said Kate Phelan, a spokesperson for Topshop. “We wanted to bring some femininity to the range and make the collection fit with all your fashion staples; the beauty is in how you combine it together. We’re in a sportswear revolution at the moment; fashion is really driven by what’s happening in the sportswear world, it’s at the top of the radar in the fashion stakes so to have Adidas Originals as a starting point was fantastic.” It’s true – sports brands don’t get much bigger than Adidas, do they? The 20-piece collection hits stores on March 20th, so make sure you snap up your favourite piece early as we predict this is going to be a sell-out collection. With the nice weather fast approaching, we bet a lot of women will be searching for the perfect sports gear to wear on their morning jog! [Vogue] 

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Jourdan Dunn is the face of Next standalone website, The Label

Last Updated on 12th March 2014 If you love Jourdan Dunn, the many brands Next has to offer, and getting all of the latest and hottest fashion pieces from one easy and convenient online location, then you’re going to love LABEL – the brand spanking new e-commerce site. “With the Next Directory continuously increasing the offer of fantastic brands over recent years, LABEL showcases them all together in a clean, fresh and editorial style,” said a spokesperson for the brand. “Featuring names such as Warehouse, Oasis, Nike and Hilfiger, in addition to existing favourites such as Lipsy, Superdry and Diesel, LABEL truly does offer a one-stop shop for fashion and sportswear brands.” Thelabel.co.uk goes live on March 13th – that’s tomorrow! – but Jourdan Dunn is doing a wonderful job of showing us what we can expect to find on there. We’ve already started working on our wish-list! [Harper’s Bazaar] 

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5 Things to Consider When Buying Yoga Wear

Last Updated on 10th March 2014 Yoga isn’t all painful postures and extreme flexibility. No. The various forms of this ancient Eastern practice work in different ways to ensure we attain the required bodily effects, and the accompanying meditative effect of regular practice can work wonders. But, much like the endless prep that goes into assembling photo-worthy fashion week outfits, any form of sport requires a degree of sartorial attention. So, before signing up for that Hatha yoga beginners’ class, have you considered the kind of attire you’ll need to perfect the bridge pose? With a heightened interest in the calming and strengthening effects of yoga, there are more options than ever to find yoga wear that fits your needs, along with those of the classes you’re attending. One such option for aspiring yogis is Sweaty Betty, the sports retailer making it possible for us to look chic, even when we’re sweating for Britain during a gruelling Bikram yoga session. Although Sweaty Betty covers a wide range of sportswear, the yoga wear collection is pretty epic: from the yoga statement collection tending to the fashion-forward lovers of the practice, to catering for the needs of professional yoga instructors with the yoga pro range; and even ensuring you’re equipped with all the basic staples needed for an effective session, with the yoga core collection. So, you’re psyched up to own that Bakasana or ‘crane pose,’ and all you need is an outfit to match? Check out our top five tips on buying the best yoga wear below. Consider the needs of the class you’re taking Whether you’re opting for an easy-paced Hatha yoga class, or going hard with Bikram or Vinyasa Flow yoga, it’s important to let your attire reflect the needs of your class. For high intensity classes, opt for […]

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Stay chic and fit in Zaggora!

Last Updated on 3rd March 2014 If you pledged to get fit this year but haven’t made that crucial first step to sign up to the gym yet, don’t despair, as there’s still plenty of time to get trim and toned ahead of bikini season. If you refuse to step out of your house in unflattering sportswear, then Zaggora is here to help as you’ll find workout clothes for practically every sport imaginable in one handy place. If only you could exercise as easily as you could shop… If you’re a bit new to working out and sports in general and are confused about the sartorial dos and don’t for each sport, don’t despair. The clothes are neatly organised into categories so you can shop by sport – this means you can shop for everything you need for your cycling trip, and avoid splashing out on things you don’t actually need. You’re not going to need a yoga mat on your hike up the mountains, are you? Some of our favourite pieces include the ruched body blazer which is cool on the bust and helps you burn even more calories thanks to the special fabrics, the slouchy grey jumper which keeps you cool and comfy all day long, and the Coola Bra that comes in an abundance of bright and cheerful colours. The HotPants are also one of Zaggora’s most popular and iconic pieces; over half a million pairs have been sold in 126 countries in just two years. The numbers speak for themselves! There’s up to 70% off selected items too, so make sure you click sooner rather than later before the sale ends. Or worse still, before someone else beats you to it! Best of all, you can make your workout go even further with the Zaggora hotwear […]

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Y-3 and adidas by Stella McCartney open womenswear space in Selfridges

Last Updated on 13th February 2014 If you needed yet another excuse to head into Selfridges, here it is. Y-3 and adidas by Stella McCartney have launched a joint dedicated womenswear area on the 3rd floor of the store, and it complements the creative vision of both of the brands perfectly. The 50 square metre space has been specially designed to showcase both Y-3 and adidas by Stella McCartney collections, so you’ll be getting the avant-garde genius of Yohji Yamamoto with the breakthrough of adidas innovation all rolled into one. “We consider this concept a truly authoritative destination for style and performance,” said Judd Crane, a spokesperson for Selfridges. “Fashion-forward sportswear is one of the cornerstones of our casualwear offer; a true lifestyle proposition should enable customers to buy into covetable, directional product for every eventuality – including the gym. “Even more exciting is the ever-growing prevalence of sportswear as true fashion – the landscape of this type of product has never felt more dynamic, and to showcase the very best edit there’s nobody more perfect to partner with than adidas.” We can expect to see pieces from the adidas by Stella McCartney Run, Studio, Yoga, Swim, Low Waste, Cycling, and Weekender ranges, while key Y-3 pieces to look out for include a Kimono style jacket, a long black dress with cutaway back detail and a multi-coloured hoody dress. Head on down to Selfridges to check them out in all their glory. There are absolutely no excuses to avoid the gym now!

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Zooey Deschanel designs 16 dresses for Tommy Hilfiger!

Last Updated on 27th January 2014 If, like us, you heart Zooey Deschanel’s cute, quirky and totally unique style then you’ll be pretty excited to learn that she has designed a 16-piece dress collection for Tommy Hilfiger! 14 of the 16 dresses will reportedly launch on April 14th at Macy’s, with the other two landing on the Tommy Hilfiger website on April 21st, with prices ranging from $98 and $199. So, what can we expect from the collection? “They are Sixties-inspired short dresses. There is a lot of red, white and blue, but done in a Zooey way with interesting detail and flirty fabrics,” Tommy Hilfiger said of the collection. “They are very Jean Shrimpton and Twiggy – really from the Sixties in London. That’s not something we would normally put in our regular sportswear line – maybe we’d be inspired by the Sixties for the runway, but it’s a new way to look at fun, American classics.” So basically we can expect a sartorial cocktail of Zooey, Tommy Hilfiger, Twiggy and London all rolled into one. Roll on, April! [Vogue]

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First look: Riccardo Tisci for Nike

Last Updated on 27th January 2014 We told you that Riccardo Tisci would be collaborating with Nike on an exciting project a few weeks ago, and now the cat is officially out the bag. The Givenchy designer has teamed up with the sportswear brand on a four-piece collection of basketball trainers taking the shape of the classic Air Force 1, and we have the very first look in the picture above. And with Chanel making trainers the “it” shoe of the season thanks to its Couture show last week, they’ve never been so desirable… “The shoe is universal yet somehow very personal,” Riccardo Tisci explained. “I travel all over the world, and I see people wearing the Air Force 1, and they wear it in so many different ways. And so I was thinking, what is the essence of the Air Force 1? And how do I take that essence and make my own statement? “For me the Air Force 1 is not about gender, it’s not about a particular city, nor is it about a certain style. The community decides. It’s democratic. It’s love.” Do you think love is good word to describe the trainers? Do you like Riccardo Tisci’s designs? Let us know if you’ll be treating yourself (or someone you love) to a cheeky pair. [Telegraph] 

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Priyanka Chopra becomes first non-white Guess star

Last Updated on 30th October 2013 Guess has enlisted the help of some of the most beautiful women in the world from Claudia Schiffer, Victoria’s Secret Angels Alessandra Ambrosio and Adriana Lima, and Kate Upton, among others, to appear in its ad campaign images. But now the brand is taking the term “most beautiful women in the world” a little bit further by tapping former Miss World World Priyanka Chopra as its newest ad campaign star. It’s big news not only for Bollywood actress Priyanka, but also for the brand, as she is the first ever non-white model to star in its campaigns. “Priyanka’s confidence, strength and sensuality reflect the qualities I always look for in a model,” said Paul Marciano, founder of the brand. “She reminds me of the young Sophia Loren and the top actresses of the 1950s. “With the Indian movie industry exploding on a global stage, and Guess having a brand presence in 87 countries, we could not have found a better global brand ambassador. Choosing Priyanka reinforces our celebration of multi-talented, dynamic and accomplished women.” We couldn’t agree more; better late than never! We hope the brand will continue to consider non-white models for its future ad campaign images as Priyanka looks breathtaking in these Bryan Adams lensed images. What do you guys think? [WWD] 

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Paris Fashion Week SS14 highlights from Elie Saab, Stella McCartney, Saint Laurent & more

Last Updated on 7th October 2013 Another day at Paris Fashion Week, and the likes of Elie Saab, Stella McCartney, Saint Laurent, Giambattista Valli and Emanuel Ungaro all presented their spring/summer 2014 collections. As we are huge fans of highly glamorous red carpet worthy dresses, Elie Saab is always one of our most highly anticipated shows on the Fashion Month calendar… and luckily, the Lebanese designer didn’t stray from his usual ultra glam aesthetic for his spring/summer 2014 collection. His models floated down the runway in his effortlessly beautiful and intricate dresses which were comprised mainly of delicate lace and sexy Chantilly lace, and also strutted their stuff in panelled jumpsuits, fierce minis, floral pieces and even a seventies-inspired halter neck dress. We know that Stella McCartney likes to dabble in sportswear (being very active herself and also collaborating with Adidas) and that was definitely translated in her spring/summer 2014 collection. Sporty pieces with a masculine meets feminine theme were running strong throughout the very wearable and very versatile collection.  Favourites include the cap sleeve crocodile print dresses, organza dresses, layered zip detail dresses, and some stunning trouser suit combos. Handbags were held under the arm a’ la Victoria Beckham! Over at Saint Laurent, Kanye West’s best pal (not!) Hedi Slimane presented what can only be described as a versatile and courageous collection. It lacked a strong, possessing theme which his previous outings had, which means that he is less about defining the Saint Laurent brand and putting his stamp on it and more about having fun with it and experimenting. Both Hedi Slimane and the Saint Laurent Paris label are growing up and growing into their new roles; this is Saint Laurent as you’ve never seen it! Stella McCartney Saint Laurent Giambattista Valli Emanuel Ungaro

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Gwyneth Paltrow and Stella McCartney reveal Goop collaboration…

Last Updated on 6th September 2013 Gwyneth Paltrow and Stella McCartney have finally let the Goop cat out of the bag! After teasing us for a few weeks, the ladies decided it was time to put us all out of our misery and spill the beans on what they had been secretly working on. And we can reveal that it’s none other than a capsule clothing collection! Squeal! So what brought this on, you ask? “It makes perfect sense. Stella and I keep our collaborations to a minimum,” Gwyneth said. “We complement each other. It was the right time. We’re very close friends. We were bringing two worlds together and it was important not to force them.” The capsule collection (which you can see some models wearing in the picture above) features classic Stella McCartney staples such as a black blazer, black jeans, black wool trousers, and several handbags that will remain exclusive to Goop! We’re pretty excited for the pieces to land on the website so we can have a closer inspection. What do you think of the Gwyn and Stella collaboration? Did you guess right? [WWD] 

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Sweating the small stuff: Is fashionable gym gear important?

Sometimes, a brow-raising snapshot of someone committing an act of foolishness in the name of fashion is all it takes to get mouths moving at HQ. And this week, we’re blaming our subtle rant on the woman who can effortlessly outdo Andre Leon Talley in bright pink socks and flat pumps: Anna Dello Russo. When Fashionista reported the street style siren had been captured on Instagram jogging with her friend-in-fashion, Giovanna Battaglia (who was relevantly dressed), wearing a complete runway look from the Dolce & Gabbana spring 2013 collection, we couldn’t quite comprehend the gravity of the matter. But it appears ADR’s high-intensity routine called for a high end outfit, and well, we wouldn’t expect anything else from ADR, really! Famed for not shying away from wearing a complete designer look when attending a corresponding show during fashion month, Anna left our mouths agape with her appetite for staying stylish, even when working up a smelly sweat (but does Queen Anna’s sweat even smell bad?), and forced the following question pop up in our ever enquiring minds: Is it really important to look fashionable when fighting the bulge? OK, so ADR may have taken the meaning of ‘fashionable’ to a whole other level, but does looking at this snapshot of ADR pounding the streets in current season wares (and potentially risking insulting her dear Dolce friends) up the pressure to stay stylish in the gym? Does it really matter that you’re sporting Stella McCartney x Adidas when doing the downward dog? The sports-luxe trend has helped enmesh the worlds of perspiration and pap-worthy fashion, but we all know it’s not about rocking a Wang mesh vest, or a Rihanna x River Island tank top when hitting the treadmill. As mother always said, sensibly does it nicely. But designers and celebrites aren’t […]

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Top stories this week: Rita Ora for Material Girl, L’Wren Scott for Banana Republic and Kanye West’s new project

Last Updated on 19th October 2013 Rita Ora for Material Girl Rita Ora’s Material Girl ads have finally surfaced – and the London-shot pictures couldn’t be more British if they tried. We love! Read more here! Kanye West’s new fashion project revealed Mr Kim Kardashian, i.e Kanye West, has designed a capsule collection of menswear for French brand A.P.C.  Read more here! L’Wren Scott x Banana Republic Pretty soon we’ll be able to afford a real L’Wren Scott designed piece, as she will be launching a collection with Banana Republic! Hooray! Read more here!  Men hate our wedges Sad faces – apparently men don’t love our wedges as much as we do as they topped a poll for “most unattractive shoe”. Read more here! Rupert Sanderson collaborates with Antonio Berardi Fashion-gods Rupert Sanderson and Antonio Berardi are joining forces for an epic shoe collaboration. Save your pennies! Read more here! Downton Abbey – the cosmetics line Marks and Spencer will be bringing out a special range of Downton Abbey cosmetics this October, just in time for the television premiere of the new season! Read more here! Kate Hudson’s JustFab sportswear collection No excuses to not go to the gym now – Kate Hudson will be releasing a cool range of sportswear for JustFab, slated to launch this October! Read more here!

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L’Wren Scott collaborates with Banana Republic

Last Updated on 10th July 2013 We all have Rolling Stones fever at the moment. But our aforementioned addiction doesn’t stop at the boys, as we’ve always had a bit of an obsession with Mick Jagger’s girlfriend – top designer L’Wren Scott! We’ve drooled over her dresses and looked on jealously as the likes of Nicole Kidman and other top A-listers floated along the red carpets in her designs knowing full well that we could never afford them. However, we’ve just caught wind of a holiday collaboration with Banana Republic which has really excited us, as it means that we could potentially step out in a L’Wren Scott designed piece without spending several months’ rent money in one go. Result! “Banana Republic is somewhere I used to shop and something I grew up with,” she told WWD. “From a quality point of view and their price point, it was really impressive. They have this massive team that helps you achieve what you want to do. It’s this big machine. “In a team that size, you have somebody for every component for the making of a garment. The sheer speed that they can achieve is mesmerising.” The 50 piece collection will hit stores on December 5th – just in time for Christmas!

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Wimbledon female pros wear adidas by Stella McCartney Barricade

Last Updated on 26th June 2013 Congrats to 19-year-old Brit tennis pro Laura Robson, who won her match against Russia’s Maria Kirilenko at Wimbledon yesterday! Did you happen to catch what the girls were wearing? They were both kitted out in Stella McCartney’s Barricade for Adidas collection (as was Denmark’s Caroline Wozniacki for her match), so you can be forgiven for being distracted from their tennis playing by their outfits. So even though it’s a battle on the tennis courts, the girls were united in terms of their sportswear – especially since they worked with Stella on the pieces. “Tennis is really one of the sport disciplines that I design that can really house feminine styles with high performance,” Stella McCartney said. “We achieve this in our use of colour and cut as well as using all the latest technology. I am really proud to work with these incredible athletes to launch the collection.” We look forward to catching Laura and Caroline in their Stella/Adidas AW13 gear, which apparently is as practical as it is stylish… “The new adidas by Stella McCartney barricade range makes me feel secure and comfortable on court,” said Caroline Wozniacki. “The bright colour blocking and advanced technology presented in every item I’m wearing gives me confidence to focus only on my own performance on court.” Kudos to Stella McCartney and adidas for another winning collection, and good luck to the girls for the rest of their matches! http://youtu.be/4mCPTaQKEIk

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Sporting Fashion Ideas for Everyone

Last Updated on 10th April 2013 [noskim] It’s a great time to start looking after our slightly unloved bodies by eating well and getting active for spring. But when that amazing class you booked looms suddenly around the corner, will you have any clue of what to wear? It’s one thing being comfortable but it’s another being stylish and confident in what you’re wearing. Basically, in order to be a pro, you need to look like one first. Aerobics Aerobics is a popular choice for women who like routines and motivating music. Gone are the days of the 80s leotards and sweatbands, so instead show off your dancing talents in a loose top that doesn’t restrict your movement, and accompany with a pair of workout leggings. Sweaty Betty has some great legging options that are designed to flatter your silhouette while you work out. Running Running can cause vigorous movement in areas like your stomach and chest so comfort is key when it comes to picking the right sportswear. Start by choosing a sports bra that will support you while you run. Marks and Spencer supply a wonderful range of bras designed for different activity levels. Yoga For yoga, you will need clothing that allows you to stretch into all those difficult positions. To achieve this in style, opt for a soft lightweight tee or vest in your favourite colour. Darker colours are usually more flattering as they streamline your body and disguise the look of sweat. Workout leggings are also the best option for yoga as they won’t restrict your movement. Table Tennis Whether you’re a fan of outdoor tennis or table tennis, there are plenty of outfit ideas for both. However table tennis requires less movement than regular tennis, meaning that your clothing can be kept a little […]

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Could Jessica Ennis be starting her own fashion label?

Last Updated on 6th December 2012 26-year-old Jessica Ennis has already conquered the athletic world by winning a gold medal at the London 2012 Olympics earlier this year, so don’t be surprised if she soon tackes over the fashion world too. “I’d love to start my own fashion label,” she told Bespoke magazine. “Whether it’s collaborating with a sportswear brand or doing the more fashion-y side of things. It’s a brilliant position to be in. It’s nice to have the option to pick and choose clothes – it’s less stressful when you’re deciding what to wear.” We are quite confident that Jess would be able to pull it off, as we predict her collection would be the best of both worlds. She has reportedly described herself as a “skinny jeans” kind of girl which is fine by us – who doesn’t love rocking a good pair of jeans? – but she’d have the glamorous part down to a tee too. After all, Jessica has sported some of the hottest designer pieces from the likes of Alexander McQueen to Stella McCartney over the past few months, so she’d know a thing or two about what makes a gorgeous, stylish outfit. Watch this space! [Vogue]

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Selena Gomez inks 3 year Adidas Neo deal

Last Updated on 22nd November 2012 We’re used to seeing former Disney Channel starlet Selena Gomez pull out all the stops on the red carpet with one highly glamorous look after the next, but she’s also going to be sporting some more toned down looks from now on too thanks to her new job. Selena has just been named as a guest designer for the Adidas Neo sportswear label for the next three years, which will not only see her help out with the designing, but also appear in the ad campaigns for the next four seasons. ”It is a great partnership for me because Neo really cares about style and having fun with fashion and allowing you to be yourself,” Selena said. “This is something that’s always been important to me and is important to my fans, too: knowing they can express themselves through wearing whatever clothes they want and feel good about themselves. “I get to wear the clothes first and have a voice and an opinion and I can’t wait to see the results of our new collection.” Exciting! Three years is a long time though, and things might get a bit awkward if she falls out with boyfriend Justin Bieber, as he just so happens to be the face of the brand… [Contact Music] 

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Last-season swimwear in all styles to snap up now!

Last Updated on 2nd November 2012 [noskim] It’s time to buy some swimwear, guys! Don’t worry, all the sugar from our Trick or Treat sweets hasn’t made us go a little bit mad, November is actually a great time to snap up some sexy swimwear. Hear us out… Now that swimwear isn’t as in-demand as it was a few months ago, we can actually get our hands on some great bargains. Provided we don’t lose them by the time it gets to summer, this is a brilliant plan! It also might give us that final push we need to book a holiday in the next few months so we can get some much needed winter sun. Win, win! There’s a very generous selection of beautiful and

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From the Sports Track to the Red Carpet: the Rise of the Tracksuit

Last Updated on 28th September 2012 Prada’s Olympic collection continues high fashion’s athletic obsession The S/S 2013 fashion season’s well underway, with London Fashion Week in full swing, but its Milan’s menswear catwalks that are still the talk of the town. Prada’s S/S men’s collection created a buzz, with its Olympic spirit clear for all to see. Thanks to Prada, just-like-that, the tracksuit is back. The collection features a supremely tailored take on the traditionally slouchy sportswear, with go faster stripe detailing switched to run the length of the inner, rather than outer, leg. Sweatbands, sports vests and polo shirts completed the look, alongside wide-strapped and striped rubber mules, reminiscent of retro Olympic swimmers. Prada’s sporty new look is a continuation of a trend set last year that saw the tracksuit take on a whole new level of couture cred. Dubbed the Track and Field trend by Vogue, dresses took on an athletic flavour, performance sports fabrics were used to create figure-hugging shapes, and the tracksuit was given an elegant overhaul by the world’s leading fashion houses, all in the run up to the Olympics. For the final seal of stylish approval, one of Britain’s most successful fashion exports, Stella McCartney, teamed up with Adidas this year to create the chicest Team GB uniforms yet. A long way from the eyepopping Jimmy Saville shellsuits of old, the sports gear has been toned down and tailored up, with designers using a whole range of fabrics to create a whole new take on this athletic staple. Helping the tracksuit sweat its way from the sports track to the red carpet, trendsetting celebrities have played as big a part as haute couturiers in transforming the tracksuit into a hot fashion item. We’ve seen a lot more of celebrities in their gym threads in […]

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Top 10 Hoodies for the Autumn

Last Updated on 21st September 2012 Top Hoodies for the Autumn Thanks to the explosion of Olympic fever this year, sportswear has never been more in fashion and the hoody ranks as the number one must have sportswear item for anyone in the know this season. For Autumn 2012 the brands are back, with the top styles reflecting the extreme sports scene that is growing in popularity year on year, we take a look at some of the best hoodies out there for this Autumn. The Adidas brand is still holding the number one slot. With the traditional full zip front and instantly recognisable branding showcased on almost every design, opt for a fleece material that is going to keep you warm but looking great. Take a look at the Adidas Originals Flock Hoody from enter the Face of JD competition for your chance to feature in the next advertising campaign. Upload your picture and wait for the votes to come in and see if you really do have what it takes.

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Website Loving: Bogner.com

Last Updated on 19th October 2013 Let’s face it – we all still have Olympics fever! That’s not something that’s going to go away any time soon. So with that in mind, it should come as no surprise to learn that we’ve sparked an interest in sporting clothes  – and we’ve found the perfect place to get sporty attire that’s uber-stylish too. And its name is Bogner! Bogner comprises of great quality sporting goods and ski wear with catwalk qualities… in other words, fashionable, catwalk-ready but Olympic-worthy sporting clothes. The best of both worlds! “What started in such a modest yet committed way in 1932 as a small production site in a back yard in the center of Munich, has developed over the decades into an international label with the large B as a synonym for top-quality sportswear inspired by fashion,” reads the website. “As successor to the founders Willy sr. and Maria Bogner, Willy jr. and his wife Sônia now manage the company, which has a global reputation.” Take a look at some of the pieces on offer and if you think you recognise the ‘B’ logo, it might be because Bogner has dressed the German winter Olympic team for a mega 17 years! And for the first time ever, the summer Olympic German team got the Bogner treatment too! You don’t have to be an Olympic wannabe to get in on the action though. If you’re planning a winter holiday to the slopes or anywhere with a bit of a chill, there are plenty of big, snug and snoozy coats available to keep you toasty. Happy Anniversary to the Bogner brand – 80 years and still going strong!

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Get Up and Get Active While Looking Good

Last Updated on 24th June 2012 If ever there was a summer which could peel you off that sofa and get you exercising, it’s this one. While England are performing better than expected in an entertaining 2012 European Championships, the world’s biggest sporting event, the Olympic Games, hits these shores in a little over a month’s time. While regular exercise is great for the body and soul, sportswear is not often considered particularly fashionable. But with the right clothes, sporty does not have to mean chavvy – you don’t have to tuck your tracksuit bottoms into your socks, after all. Big high street chains such as

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Top menswear looks for summer

Last Updated on 15th June 2012 The pick of this season’s styles for ready-to-wear cool Menswear is full of reinvented classics and creative twists on wardrobe staples this year, as designers seek to find a way to make stylish clothing worth its pricetag in the recession. With an emphasis on combining frivolity with longevity, we’re seeing key menswear trends returning with reinvented twists, as well as classic men’s summer clothes, like chinos (lovely camel colours at Next) being paired with summery colours and more daring patterns for a splash of seasonality and fun. As Simon Chilvers points out in the Guardian Friday fashion blog, there’s no point in pushing British products and designers if no one actually buys the clothes. He’s talking about a new Fashionbeans points out some of the key looks for the sportsjacket here – think an American high school letterman jacket, and you’re about there. 2. Printed shirts, shorts and accessories Prints are big news for mens and womenswear in 2012; this went big a few seasons ago when Ralph Lauren started bringing out shorts with embroidered animals and different prints. This year, dark blues with white prints, such as birds or simple plants and ferns, are the order of the day. A printed backpack, or even printed trainers, are a more subtle way to work the trend. 3. The men’s backpack Again, not a new kid on the block, the backpack, but it has overtaken the satchel as the accessory of choice in 2012. Leather straps combined with canvas bagging is the hottest way to wear it: casual but not too polyester-sporty.

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Summer Style

Last Updated on 15th May 2012 When the heat is on, it can sometimes seem tricky to stay stylish. However, there are plenty of summer trends this year which will allow you to keep cool and stay stylish this coming season. Here are just a few looks which you might consider… One of the easiest ways to keep ahead of the trend this season is with accessories! It may be too warm to pile on the layers, but it’s the perfect weather for sunglasses and summer caps. If you’re keen to keep your clothing simple, then throwing on a pair of fashion-forward sunglasses can be an easy way to add style to any apparel. If you’ve forgotten to book in at

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Lusting after Topshop’s Unique Pixelated Cleopatra Sweatshirt

Last Updated on 11th March 2012 Topshop Unique’s S/S 2012 collection might have been met with mixed reviews by the fashion press when released, but there is one lady in particular who is definitely championing the range. You might have heard of her- she’s called Rihanna! As one of MFL’s favourite singers, we were overjoyed to see Ri-Ri in the British label and have been lusting after her Cleopatra sweatshirt ever since.  The boxy jumper featuring a pixelated image of Liz Taylor as Cleopatra, perfectly channels the sportswear trend and is ideal for casual days. The collection has also caught the eye of Lindsay Lohan who wore a longer version of the top in a shoot with Terry Richardson for LOVE magazine. We would pair it now with skinny jeans or maxi skirt a la Rihanna or denim cut-offs when the weather gets warmer. Add a few pieces of chunky gold jewellery and you’ll be walking like an Egyptian in no time! Topshop Unique Pixelated Cleopatra Sweatshirt, £50, available at Topshop.

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Paris Fashion Week: Day 7

Last Updated on 6th March 2012 Given how Katy Perry enjoys dressing lately, we think she’ll be very pleased with the Stella McCartney collection, as most of it comes in her current favourite hue! Check Karlie Kloss out looking all demure in that dress – that girl can pull of everything! Tailored coats were in abundance in Stella’s latest collection, as well as oversized jackets, pleated trousers, and a hint of sportswear towards the end (which was probably a nod to the Olympics uniforms she created for the British teams). 

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