Last Updated on 10th October 2008


Right o.k. So this might explain Russell’s appearance at London Fashion Week last month. Last Friday the 51yr old hip hop mogul launched a collection of menswear for the over 25 crowd at the Setai Hotel in South Beach.

We can’t find images from the presentation anywhere but according to Simmons this is his attempt to,

“reach out to those guys who are not young men anymore but who want to still be part of that urban lifestyle.”

As with most if not all celeb lines, the collection sounds like its Simmons preppy style repackaged – argyle V-neck sweaters, sporty suits, plaid shorts, and pinstriped shorts. No price points have been indicated as yet and we’re still waiting for stockist information.

We’re on the hunt for images! Stay tuned folks.


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