Last Updated on 12th March 2010
She may not have made much of an impact on the music world lately, but Amy Winehouse is set cause a storm on the fashion circuit , she’s teaming up with British brand Fred Perry to create a capsule clothing collection.
It may not seem like an obvious collaboration, but it’s no secret the singer’s a fan of the brand , the classic Fred Perry T-shirt being her signature look , so much so, in fact, that the label’s snapped the star to design a clothing line inspired by her own style.
â€œAmy has been wearing Fred Perry for years, so we were aware she was a genuine fan of the brand, said Richard Martin, Fred Perry’s marketing director. â€œAmy has a unique sense of style that reflects the brand’s own historical reference points.
The collection, which launches next season, will feature 17 pieces in a 50s-inspired pink and black palette , the likes of a girlish twinset, slim pencil skirts, capri pants, dresses and signature Fred Perry polo shirts being offered for starters.
This, you see, is not just a one-off: Ms. Winehouse will continue to collaborate with the company for the next four seasons, and Fred Perry couldn’t be happier with its newest asset.
â€œWe had three major design meetings where she was closely involved in product style selection and the application of fabric, color and styling details, Martin told WWD. â€œAmy gave crucial input on proportion, color and fit. The range clearly has Amy’s handwriting.
The first capsule collection will debut in Fred Perry boutiques and selected stores in October.