Last Updated on 6th May 2011 has changed, and so has the way you’ll shop for independent fashion from now on.

Dedicated to giving shoppers access to the latest collections from cool indie labels at less than half the retail price, is launching an all-new shopping site – and My Fashion Life readers will get priority access ahead of its debut.

If you live for flash sales, you’re going to love what it has in store. Showcasing the hottest independent labels to come out of New York (and ultimately the US and worldwide) – including celeb favourite Daniella Kallmeyer, among others – each designer’s collection will appear on site for 60 minutes at up to 60% off, giving you quick access to an exclusive sale every hour.

“We plan to make it much easier for the independent dresser to choose how to put their looks together,” says co-founder Jason Greene.

“We wax philosophical daily at FadMashion about encouraging sea change in the industry toward independent, and we plan to put our words into action.”

Luckily for you lot, you can get involved in that action ahead of most with priority access to the new Simply sign up here, and you’ll be granted a sneak preview before its official launch (we’re good, we know).

And for those of you wondering where the old FadMashion‘s gone, don’t worry – it’s moved to, so you’ll still be able to keep an eye on the coolest up-coming designers.

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