Last Updated on 30th June 2011
High-end and Primark are two words that wouldn’t normally go hand in hand in the same sentence, but behold the label’s new promo video for its autumn/winter 11 collection – it’s anything but low budget!
Accompanied by sweet melodic sounds and clever visual trickery, the video itself sees the budget store flaunting plenty of Parisian chic separates, dalmatian printed fur coats, mustard coloured peter pan collared dresses, and an endless array of chunky platforms in gorgeous autumnal hues, reports LDNfashion.
Which, quite frankly, look strangely similar to the shoes Paul Costelloe used in his AW11 collection at London Fashion Week!
Watch the exclusive video below…