Last Updated on 9th September 2011
If you’re looking for a new coffee table tome, this will get you green points, too – People Tree, the industry’s leading ethical clothing company, has just launched a brand new book on fair trade fashion.
And with a host of contributors including some of the most respected names in fashion – Dame Vivienne Westwood, Orla Kiely, Emma Watson and Caryn Franklin, to name a few – it’s set to change the way we consume fashion forever.
We popped down the book’s launch at John Lewis during High Street Fashion Week, along with London’s finest fashion press, to catch up with Safia Minney, People Tree’s founder, and the lovely team at John Lewis to find out what Naked Fashion – The New Sustainable Fashion Revolution is about.
“Naked Fashion aims to take ethical fashion to the masses, presenting fashion as a tool which can be used to protect people and the planet,” says Safia, dressed in an eye-popping pink Fifties-style dress from her own label.
Her goal? “That there will come a time where Fair Trade no longer has to exist, because everything in fashion will be Fair Trade,” she told us.
And so, she brings us a book that’s not only fascinating and insightful, but wonderfully educational and, at times, harrowing. It’s packed with punchy stories, stats and studies, and shopping suggestions that aim to educate the reader towards an alternative approach to fashion – as well as a load of pictures that say what the rest can’t.
Safia’s humble, of course, as she insists this is all down to the wonderful workers in Bangladesh, her incredible co-team and inspiring contributors, but we don’t believe her, actually. The work Safia is doing to create one of the most successful ethical fashion brands is nothing short of extraordinary, though we do take her point: the breadth of contributors in this book – from journalists to stylists, designers to ethical entrepreneurs and influential fashion faces – is bound to bring a roused readership from each angle.
And it’s for that reason we’ve yet to put it down. So, if you’re wondering how to spend your Sunday, may we suggest snuggling up on the sofa with a copy of Naked Fashion for a spot of relevant reading?
Naked Fashion is available at John Lewis, alongside People Tree’s clothing collection, for £14.99. Click through our gallery below for more pics from the launch party.