Ok, so it’s the big day tomorrow – the day we can finally shop the Versace for H&M collection – and to prepare you for the excitement, we’ve got the rules of the proceedings for you to glance over, so you’re fully prepped! 

To avoid the same chaos that occurred when Lanvin for H&M launched, or even Missoni for Target, some all-important rules have been set which, although are very strict, offer everyone a fair chance to grab something before it goes. Familiarise yourself with the lookbook so you know exactly what to hunt for tomorrow.

Selfridges has predicted that keen shoppers will be camping out overnight in order to be one of the first in line to browse the collection, and also believes all the stock will clear well before the end of the day.

You can read the full guidelines below, but in a nutshell: the first 280 shoppers in line will receive a bracelet indicating what time they can shop the collection – this doesn’t apply to male shoppers and each group is allocated just a 15 minute shopping slot – although only two items from each piece are permitted. So, if you wanted to buy the same pair of shoes for some of your nearest and dearest for Christmas, you won’t be able to.

“The first 280 in line will receive one of 14 different coloured bracelets, 20 people for each bracelet colour. On the bracelet you will be given a specific time for shopping in our designated area. The bracelets are only needed for our women’s collection. Customers buying the men’s collection will not require a bracelet. When your time slot arrives, you will enter the designated area to shop for 15 minutes. Our goal is to create a better shopping experience for all of our customers.

If you are not one of the first 280 in line, you will of course have the opportunity to shop from the men’s collection or within H&M. When the 14 groups have finished their shopping we will open up the women’s collection to all of our customers.

To make sure as many customers as possible are able to buy from the Versace for H&M collection, we have a shopping limit. Every customer can buy from the entire collection, but with a limit of purchasing a maximum of two pieces per product, ie not more than two sizes (shoes/garments) or pieces (accessories) per product per customer. The shopping limit covers the entire Versace for H&M collection. Your place in line does not guarantee any items from the Versace for H&M collection.”

Get your elbows at the ready, ladies and good luck! Let us know how you get on!


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