Last Updated on 25th June 2012

A few weeks ago we showed you guys some of our highlights from the front row of Brighton Fashion Week which we attended courtesy of the lovely people at iCrossing, and now it’s time to reveal the results of an exciting project that we collaborated on.

Along with some too cool for school fashion bloggers (Jen Holmes from, Ellie Loughran from, Kristabel Plummer from, and  Sarah Leigh Wade  from, we took part in a very quirky but informative video to help spread the word about the power and influence of fashion blogs… the results of which you can see below.

“We do a lot of work with online fashion retailers at iCrossing and are regularly offering advice on how best to collaborate with fashion bloggers both for brand and SEO benefit,” said Jo-ann Fortune, the Fashion & Retail Editor at iCrossing.We’re always keen to learn more about how social networking, online publishing and communications technology is developing and thought that the best people to ask about this particular network were the fashion bloggers themselves.

“When it comes to how we work together, we again thought it best to go to straight to the horse’s mouth, so commissioned fashion bloggers to offer in-depth advice and insight in our Fashion Bloggers & Brands eBook.”

What do you think of all the statistics in the vid? Let us know in the comments if you’re a fashion blogger and agree/disagree with anything.

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