Last Updated on 14th January 2015

Nothing beats the buzz of discovering an inspirational hideout, intimate eatery or shopping treasure trove on your doorstep, and we feel the very same buzz every time we come across a fashion label waiting to be screamed about from the rooftops!

London-based boutique label ME&EM fell on our style radar after we discovered its luxe-loungewear pieces, elevated with ease from the cosy confines of the home to the school run, and even the airport departure lounge! Formerly known as the Pyjama Room, ME&EM introduces easy-to-wear pieces in to your wardrobe without the attached ‘lazy lounger’ label.

Boasting a stellar line-up of A-list fans, including Thandie Newton, Jacquetta Wheeler and Rosamund Pike, ME&EM crafts flattering dresses, tops, knitwear and more from soft-to-touch fabrics such as Italian wool felt, alpaca and silk and modal jersey.

Perfect for the fashionista who prefers not to compromise style for comfort, ME&EM offers a super-soft solution to banish uncomfortable wardrobe woes! Got holdups about shopping online? Fear not, because the ME&EM online personal shopper service will put to rest all your style queries before you make a purchase.

Shop the fabulous collection online, or head down to the Connaught Street store in London’s West End to snap up those key pieces you’ll find yourself regularly revisiting.

MFL’s Hero Buy: The High Neck Swing Dress, £165, for it’s ode to the swinging Sixties when worn without the belt, and perfect for a flattering daytime look when worn with.

This page may contain affiliate links. We may receive a small commission when you click an affiliate link and make a purchase. This helps keep My Fashion Life running so we can provide you with high-quality content regularly. Thank you for your support!