Last Updated on 24th October 2014

We have something very exciting to report! Grab your diaries now. Starting on Monday and for 6 days only Swedish company iZettle will be setting up a flagship store in Central London. The store will be open for 12 hours from mon-sat and visitors will get a chance to shop a different independent label each day. Check out the teaser video for the campaign above.

We think this is a brilliant campaign. We definitely know how tough it can be for independent labels to gain exposure.

The labels participating in the campaign are Boskke, Braw Scotland, Fox&Belle, The Bluebird Tea Co. and Iam Vibes.

Founded by DJ Tom Hardless we particularly love the concept behind the clothing label Iam Vibes.

“Our purpose is to be a beneficial presence on the planet… By promoting a healthy conscious lifestyle, as fashionable pop-culture trend, we inspire our society to strive towards becoming the best version of themselves.”

Watch the video below for more info about Iam Vibes.

The 12 Hour Store opens on Monday 27th October 2014 at 10am on South Molton Street 36 near Oxford Street.

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