Last Updated on 5th June 2016
To celebrate the launch of the new DS 3, last weekend I took a trip to Westfield London to see the luxury “avant-garde” car in all it’s glory and participate in a fun style challenge. Before I get into the ins and outs of the challenge I have to start by saying that the event space looked amazing.
DS Automobiles took over Westfield London’s central atrium with various versions of the DS 3 Hatchback, Cabrio and Performance, an eye-catching installation with lots of bold and bright shirts and a huge screen playing the ad campaign which features our favourite 94 year old style icon and DS 3 brand ambassador Iris Apfel. Visitors also had the opportunity to participate in the campaign and strike a pose (or two) in a cute photo-booth for a chance to win a number of prizes including a styling session, a £500 Westfield Gift Card and use of the DS 3 for a week.
Now I absolutely love Iris (she’s an absolute legend) so while I most definitely was looking forward to the style challenge, I have to admit, I was intrigued to find out a bit more about the DS 3 which has over 3 million personalisation options. And I’m pleased to say I wasn’t disappointed at all. I completely understand the alignment with Iris. Known for breaking every single rule in the fashion book and more importantly for ignoring society’s norms to create a life of her choosing, the unique and stylish DS 3 is not only perfect for city dwellers but also for those who aspire to live life to the beat of their own drum.