Stylefinder
Those clever people at Condé Nast have done it again – this time online. In association with Glamour magazine, and with stylist Martha Ward at the helm, Stylefinder.com is a fantastic new site teeming with ideas. Whether your inspiration comes from celebs like Sienna Miller, the catwalks, or your own
imagination, this site seems to cater to the whims and tastes of stylish, if time-short girls about town. So how does it work? Click on a summery printed sundress or funky white rimmed shades and they’ll link you to the site you can buy them from. Very useful, in fact, rather like having a personal stylist for free – someone who knows what to buy, when it’s in store and has put all the options in a nice organised format. Shopping will never be the same again.
“But how is this different to other shopping sites or magazines?” I hear you ask. Well, it works because it doesn’t discriminate according to price or label – from Chloé to Primark, the criteria is just stylishness, which is all we care about really. Stylefinder also looks at celebrity style for fashion inspiration – not just any celebrity, but actually stylish ones. The first star on the wall is Sienna Miller, looking effortlessly casual in a printed Gharani Strok dress and beanie – I think I might just snap it up now before you all read this and do the same!
