Going green might be old news in the fashion world, but it’s having an effect on high-end designers and British high street brands as we speak. More than a year after making headlines in the tabloids and broadsheets, Eco-Fashion is still a very hot topic.
Only recently, weekly glossy, Grazia, and monthly fashionista favourite, Elle, have dedicated full spreads to becoming Eco-Warriors, saving the earth one ethically (but fashionably) clad foot at a time. The question is, can you be ethical, yet fashionable at the same time?
The answer to this question is a definite yes! You only have to look to the runways of this season to see that it’s not only designers like Stella McCartney and Noir who have a conscience, even affordable brands like Topshop, Marks and Spencers, and H&M are going organic (and have been for some time).
And if you’re feeling particularly brave and ethically fashion forward, why not give Sainsbury’s new Eco range a try? With a launch later this year of clothing made purely from recycled plastic designed to feel like viscose and polyester you really will be doing your bit for Mother Earth!