Reiss UK


McQ pops up in Selfridges with an exclusive pre-collection

McQ has been born as the younger contemporary label of the Alexander McQueen brand, and this month, an exclusive collection will be popping up in Selfridges.

The unique installation will feature the women’s pre autumn/winter collection 2011 plus one-off hand embellished McQ pieces – and not only that, lucky customers will also have the chance to have one of their purchases specially customised by a McQ designer – how amazing is that?

“We’re offering our best customers a chance to discover the McQ world and meet our designers to create something special together,” said a spokesperson from McQ.

“There’s a lot of disposable fashion around and McQ will certainly not feel like that. We want our customers to feel that it is precious and personal.”

To secure yourself an exclusive private appointment with a McQ designer at their Clerkenwell studios, then all you have to do is be one of the first eight customers to spend £750 or more in store, or the first two to spend it online, reports Vogue UK.

It’s time to get your plastic at the ready ladies!

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