Topshop launches SCVNGR student app

Attention, students – Topshop has just launched its brand new fashion app for iPhone and Android, SCVNGR, that promises to make shopping even more exciting than finding a fiver in your pocket.

By downloading the free app – which launched yesterday – on your mobile, you’ll be able to begin the bespoke SCVNGR game, completing fashion-themed challenges to earn rewards and exclusive offers, including 20% discount instore and the chance to win a £500 shopping spree – you just need to earn as many points as the prize you want warrants.

So, what style challenges can you expect? Try taking photos of your favourite back-to-college outfit, or telling SCVNGR which items you think capture Topshop’s trends the best – they require a little creativity and fashion knowledge, but we reckon they’re perfect for Topshop’s style-savvy fans.

Unsurprisingly, the campaign sees Topshop once again leading the way on the high street with digital technology and innovation – we don’t expect it’ll be all that long before other brands follow suit.

Check it out here – we may be too old to reap the rewards, but we’re having a blast playing nonetheless.

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